Description

I’m a London-based brand and packaging designer with experience across studios and freelance. I create crafted, story-led identities that sit at the intersection of design, culture, and art. My work spans from early concept through to production, with strengths in typography, packaging, print, and illustration.

I bring a balance of creativity and precision, developing ideas, art-directing visuals, and delivering production-ready artwork that helps clients build brands that feel distinctive, expressive, and human.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Freelance
Graphic Designer
June 2025 - Today (1 year)
London, United Kingdom
Partnered with a range of studios on branding, packaging, print, and hospitality projects
Contributed to concept development, moodboards, and visual storytelling
Delivered print-ready assets across multiple formats
Supported with art direction to bring brand worlds to life
Adapted to varied studio cultures, workflows, and client needs while maintaining craft and consistency
Applied illustration and bespoke detailing where relevant to enhance brand identities
Typography Layout Branding Visual identity Illustration
Duzi Studio
Mid-Weight Designer
ARTS AND CRAFTS
September 2024 - June 2025 (9 months)
Led branding and packaging projects across F&B, hospitality, property, and cultural sectors
Developed brand identities from concept through to execution
Produced and art-directed shoots for brand campaigns and content
Artworked packaging, menus, and print collateral to production standard
Managed print processes, including stock selection, embossing, and colour testing
Delivered client presentations and supported strategic brand development
Applied illustration skills to enrich brand storytelling where relevant
Here Design
Junior Designer
September 2021 - September 2023 (2 years)
London, United Kingdom
Supported senior designers across branding, print, and packaging projects for major clients
Contributed to the conceptual development of identities, visual systems, and campaigns
Assisted with research, moodboards, and creative strategy to shape project direction
Collaborated on client presentations and internal reviews, building confidence in pitching ideas
Developed skills in typography, layout, and brand storytelling through hands-on project work
Layout Illustration Adobe Creative Suite Artistic direction Typography