Description

A complete marketing director that’s built marketing teams from the ground up, accelerated brands from £60m to £140m, led the development and execution of campaigns for tech giants like Apple, IBM, SAP and Microsoft.

I build strategies that accelerates growth, generates leads, motivates great teams, supports great sales teams and helps businesses meet growth targets and expansion plans in the UK and internationally.

What I excel at:

Help businesses grow by cultivating a great people, customer and partner culture.

Working with SLTs to reach objectives for short, medium and long term growth

Global and regional demand generation strategies to maximise awareness and create pipeline

Planning end-to-end integrated campaigns that incorporate customer journey from awareness to purchase, implementing tactics to achieve quality leads, higher conversions and reduce CAC.

Strengthen ties with sales and service teams to share understanding, build GTM, create growth and retention plans and generate assets to help them thrive

Drive product vision, communications, customer communities and loyalty programmes

Create Partner Programmes, that leverage marketing teams to build stronger relationships and revenues

Establishing KPI/Reporting mechanisms, managing budget and sales/marketing modelling and forecasting.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

iANTZ LTD
Marketing Director
TECH
August 2022 - Today (3 years and 10 months)
Loughborough, UK
Leadership. Creating & Delivering Marketing Strategy GTM, VP,s and Messaging Product Marketing & Sales Enablement Partner & Alliance Development Sales Planning & Modelling Marketing Operations & MarTech Budget, KPIs and Reporting
Insight Technology Limited
Head of Partner Marketing
TECH
April 2022 - August 2022 (4 months)
Sheffield, United Kingdom
Guiding, supporting and mentoring a team of 8. Creating development paths, KPIs for the team. Planning and executing plans for strategic partners for Cisco, AWS, Microsoft Leading the development of assets to support campaigns using on and offline tactics Measuring effectiveness, quality of content and reporting on success and of team's campaigns Responsible for ensuring brand values of all content, communications and aligned to global programmes Cultivating strong relationships with global and EMEA teams, vendors, and external agencies
HIREROAD
Marketing Director
November 2018 - February 2022 (3 years and 3 months)
Loughborough, UK
Part of the Global SLT, owner of the global digital marketing strategy Developed and led APAC, EMEA and US demand generation campaigns in line with global programmes to deliver business growth Leveraged digital tactics such as content, SEO, retargeting, content, Social Media, PPC and webinars Owned regional events and conference participation Developed regional customer retention programmes to foster renewals, upselling Designed global sales and marketing operation using tech such as Salesforce and Hubspot to enable funnel management, reporting, forecasting and KPIs for global and regional teams Owned the marketing budget for product and services revenue, reported and analysed performance and ROI. Implemented end to end campaigns using various tactics such as emails, website CRO, SEO, content, affiliates, PPC, social media, webinars and ABM Responsible for delivering product vision, change management and sales playbooks, enablement Market and competitor analysis to explore expansion initiatives Organised Exec team ready for acquisition