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Geraldine F.GF

Geraldine F.

Digital Transformation & AI Strategy Advisor

€1,099/day
London, GB
15+ years

Average response time: 1 hour

About Geraldine

I help energy and industrial companies design and deliver digital transformation programmes from AI strategy through full operational adoption, with proven results across Shell, BP, Eni, and other major IOCs.
With 25+ years leading global transformation programmes for Halliburton, SLB, and major international oil companies, I specialise in turning ambitious digital strategies into operational reality.
At Halliburton, I managed a $100M+ regional digital services portfolio across Europe, Eurasia, and Sub-Saharan Africa, driving operational efficiency gains while ensuring adoption across diverse teams and cultures. At SLB, I spent 11 years delivering technology and data solutions across four continents, building deep relationships with IOCs and national oil companies alike.
Typical engagements include:
  • AI and digital transformation roadmaps for upstream operators
  • Cloud migration and enterprise data strategy, including OSDU alignment
  • PMO design and turnaround for stalled or complex global programmes
  • Operational efficiency improvement through digital adoption and change management
AI governance frameworks and responsible AI implementation for energy companies

Recently certified in AI (Imperial College London) and AWS Cloud, I combine strategic advisory with current technical depth. Fluent in English and Spanish, with French and Italian proficiency, I work seamlessly across multicultural environments.
Whether you need a strategic advisor for a transformation roadmap or a hands-on programme leader to rescue a stalled initiative, I deliver results from day one. Let's talk.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Fort Digital Advisory
    Consulting Advisor | Digital Strategy Projects & Executive Development
    ENERGY AND UTILITIES
    November 2024 - Today (1 year and 7 months)
    London, UK
    Leading independent advisory practice specialising in AI, digital transformation, and data strategy for the energy and industrial sectors. Working directly with senior leadership at major operators and manufacturers to design transformation strategies, recover stalled programmes, and build the governance frameworks that make digital initiatives sustainable.
    Recent engagements:
    • Designed a 30-month AI transformation roadmap for a major IOC's European upstream drilling operations, with a prioritised use-case portfolio covering predictive maintenance, real-time geosteering, and ESG-aligned optimisation. Business case projected 35% reduction in unplanned downtime and 15% reduction in CO₂ per foot drilled.
    • Developed an AI transformation strategy for a global manufacturer operating 60+ legacy factories, identifying fast-start use cases in energy optimisation and predictive maintenance aligned to a 55% emissions reduction target by 2030.
    • Conducting digital maturity assessments and designing phased transformation roadmaps for energy operators, covering strategy, operating model design, dependencies, and value drivers.
    • Approach: All engagements are delivered using a structured framework that ensures transformation programmes move from strategy through to sustained operational adoption.
    Change and Transformation Management Project Management Digital Transformation consulting artificial intelligence
  • Halliburton,
    Global Account Technology Adoption Manager, Europe, Eurasia and Sub-Saharan Africa
    ENERGY AND UTILITIES
    February 2024 - November 2024 (9 months)
    London, UK
    Led technology adoption and digital services strategy across Halliburton's largest IOC accounts: Eni, Shell, BP, TotalEnergies, ExxonMobil, and Chevron, spanning Europe, Eurasia, and Sub-Saharan Africa.
    Key achievements:
    • Managed a $100M+ annual portfolio, delivering a 10% revenue uplift by designing and executing adoption strategies that converted underutilised software capabilities into demonstrated client value.
    • Built a cross-regional operating model linking sales, technical, and country teams around shared pipeline visibility , driving coordinated engagement across three regions and accelerating account growth.
    • Served as Programme Manager for the OSDU Forum Venus Release, recovering a stalled multi-stakeholder initiative involving major IOCs and technology vendors. Implemented governance cadence and unified programme planning, accelerating delivery by approximately 50%.
    • Designed and delivered capability workshops and knowledge-transfer programmes connecting Halliburton subject-matter experts with affiliate technical teams, materially improving technology utilisation and client satisfaction.
    Change Management Programme Management / Project Management Stakeholder Management Digital Transformation Strategic planning
  • Halliburton
    Regional Digital Services Manager Europe
    ENERGY AND UTILITIES
    February 2020 - February 2024 (4 years)
    London, United Kingdom
    Led digital transformation delivery for major E&P operators across the EESSA region, managing a 100+ consultant team and a $23M professional services portfolio spanning exploration, production, drilling, and information management.

    Key achievements:
    • Designed and delivered cloud-based digital transformation and AI-driven programmes for IOCs including Shell, Eni, and BP, achieving 100% customer satisfaction and 15% year-on-year revenue growth through increased technology adoption and market share expansion.
    • Led an enterprise well data management transformation for a major European E&P operator, benchmarking maturity against Carnegie Mellon CMM and delivering a phased roadmap that was adopted as the foundation for the client's cloud migration programme.
    • Delivered digital maturity assessments and 3-year transformation roadmaps for international energy companies, converting exploratory engagements into long-term advisory relationships with on-site consultants.
    • Built and led a cross-functional, multi-geography team of 100+ consultants, maintaining 35% gross profit margin while fostering talent development and driving operational excellence across four sub-regions.
    • Established governance frameworks for portfolio delivery including revenue forecasting (90-95% accuracy), project-level financial targets, and executive reporting — providing a replicable model for regional digital services operations.
    Digital Transformation Change and Transformation Management Programme Management Talent Management and Employee Development Stakeholder Management

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Education

  • MBA
    Heriot-Watt University
    2017
    MBA
  • BSc
    Universidad Simón Bolívar
    1997
    BSc

Skill set

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