Gérard M.

• Collaborated with the CEO in strategic meetings to support executive decisions

• Conducted reviews of critical documents, including proposals and quotations, ensuring accuracy and readiness for delivery

Clients: Chanel, LVMH, Dior, Louis Vuitton, Bulgari, Tiffany & Co., Fendi, Etro, Moët & Chandon, Richemont, Cartier, Van Cleef & Arpels, Vacheron Constantin, Montblanc, Kering, Saint Laurent, Gucci, Bottega Veneta, Balenciaga, Dolce & Gabbana, Burberry, Mansur Gavriel, Boghossian, Dell'Oglio, 24S, Aesop, Marriott, Tesla, Lacoste, Oakley, American Eagle, Decathlon, Under Armour, Samsung, LG, Hyundai, Pfizer, Cell Biotech, Magnachip, 3M, Henkel, Woolmark, Club Med, Enjo...

• Directed operations across marketing, UX/UI, strategy & innovation, IT, legal, HR, finance

• Oversaw 50+ staff, ensured deliverables met strategic and financial goals

• Led P&L, recruitment, resource allocation, budget, roadmaps, quality, and customer satisfaction

• Authored policies, methodologies, and business proposals (strategy, quotation & pitch participation)

• Developed the whole company documentation (e.g. company presentation, productization decks, company templates, process & guidelines documents…)

• Supervised the partnership portfolio (including development, marketing, sales and technology partners) managing relationship-building, contract negotiations, and presentations

Results:

• Enhanced company-wide productivity and efficiency by developing tools and implementing new processes, methodologies, templates, and documentation

--> Drove a twofold increase in revenue growth and tripled company profit

• Led the development of company vision, strategy, culture, and organizational restructuring

--> Doubled the company’s headcount

• Oversaw 30+ team members

• Directed digital projects for high-end clients

• Defined methods, allocated resources, and maintained quality control

• Authored policies, methodologies, and business proposals

• Developed the whole company documentation

Examples of projects as an Account Director:

- Cartier Japan: Lead a competitors’ benchmark & user studies to improve the Cartier Japan e-commerce platform

- Chanel Japan: Development of a private platform introducing Le Blanc products through an online live streaming event for journalists in Japan

- Chanel Korea: Implementation of a mobile application and website for the whole experience in the pop-up store in Gangnam

- Richemont Global & Korea: Support Richemont HQ’s team to integrate its e-commerce ecosystem with major Korean e-retailers