About Germán
Digital Marketing Expert | +11 Years Driving Growth with Paid Media
I help businesses scale through performance-driven campaigns across Google, Meta, LinkedIn, TikTok, and more — I managed budgets from €2K/month up to €800K/month.
🚀 Why Work With Me?
I don’t just run ads — I build growth engines. Whether you’re a startup or an established brand, I align strategy, creative, and data to deliver measurable results.
What I Deliver:
✅ Account Audits & Optimization – Scalable, efficient campaign structures
✅ Audience Strategy – Targeting that reaches the right people at the right moment
✅ Bid & Budget Management – Maximize ROI, reduce wasted spend
✅ Creative & Copy Testing – A/B testing for continuous improvement
✅ Advanced Reporting – Clear insights, no fluff
Bonus: Every project includes a 1:1 strategy session tailored to your business goals.
Let’s grow with smarter advertising, not just more of it. Let's talk!
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- BLENDCo-FounderTECHJune 2024 - Today (2 years)Barcelona, SpainCo-fundador de Blend, una agencia especializada en estrategias de marketing digital para generación de leads. Lidero la creación e implementación de campañas de performance en plataformas como Google Ads, Meta Ads y LinkedIn.Desarrollamos soluciones innovadoras que incluyen dashboards personalizados, optimización de CRM y chatbots con IA, ayudando a nuestros clientes a aumentar sus leads y maximizar su ROI. Responsable de la estrategia comercial y de construir relaciones sólidas con nuestros socios estratégicos.
- WeekendeskHead of PerformanceTRAVEL AND TOURISMMay 2023 - May 2024 (1 year and 1 month)Barcelona, SpainEncargado de liderar la estrategia de performance para maximizar las conversiones y el ROI en campañas digitales. Gestión integral de presupuestos publicitarios en plataformas como Google Ads, Meta Ads y redes programáticas, con enfoque en optimización de embudos de conversión, análisis de datos y diseño de estrategias personalizadas para promover el crecimiento en el sector de turismo y escapadas.
- Zenda - DigitalEU Head of PerformanceJuly 2021 - April 2023 (1 year and 10 months)Barcelona, Catalonia, SpainLidero estrategias de marketing digital centradas en resultados, gestionando presupuestos publicitarios de gran escala (+800k€/mes) y optimizando campañas en plataformas como Google Ads, Meta Ads, LinkedIn, TikTok y más. Especializado en maximizar ROI mediante análisis de datos, optimización continua y la implementación de soluciones innovadoras para lograr los objetivos de negocio.
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Education
- Master's degreeEAE Business SchoolEAE’s Máster en Marketing Online y Comercio Electrónico (Master in Online Marketing and eCommerce) equips participants with specific techniques, tools and skills to succeed in the digital environment, including results analysis that guarantees the return on investment of the actions involved.
- SEO Manager CertificationBlue Array Academy UK2020Understand the strengths and weaknesses of your site Spot your key enablers Create a successful SEO strategy Manage expectations within your organization or with your clients Drive ROI through SEO Gain confidence in your role