Giles Polito

Currently working as a freelance marketing/ digital consultant working with clients across retail, outdoor clothing and hospitality sectors.

Marketing Director at Rohan Designs Ltd Marketing / E Commerce / Customer Services

Global Marketing for the UK's No.1 technical clothing brand, Rab, directing long-term sustainable brand growth. Responsible for Direct to Consumer proposition for Rab and Lowe Alpine in conjunction with major Strategic Commercial Projects. Launched new direction for both brands; Rab - 'The Mountain People', Lowe Alpine 'Move Your World' and responsible for 5 key teams; Rab & Lowe Alpine Global Marketing, B2C and 2 European offices.

• Directed and implemented Rab marketing from challenger brand to UK's highest performing technical brand in outdoor retail, defining as 'The Mountain People', to drive a sales growth and become the reference brand in the sector.

- Global launch of new brand direction AW16

- Activation - AW17 Place of the Gaels – 750k views in first 2 months

- Campaigns - AW18 – 10 Years On – full international multi channel campaign

- reach 1 .9m. AW19 - Gore Launch – social reach 1 .86m people.

- Expanded team from 3 to 8

- Social media – stepped up number of platforms, time, focus, investment - 30% YOY reach

• Doubled central European business (German and Dutch offices) through clear direction and focused team management.

• Achieved digital acceleration: Rab B2C sales growth, through 2 consultancy projects in 2017 and 2019. Increased marketing and extensive KPI monitoring while supporting wholesale sales growth. Launched service centre to support brand USPs.

• Generated uplift in key UK retailer sales by directing multi-channel International B2C strategy with Amazon while managing wholesale concerns: appointing external agency and increasing focus on high quality content to improve conversion rates.

• Led and implemented the 3-year company strategy plan; combining Board and consultant input to align and motivate teams behind business objectives.

• Created a high-performance team culture and developed organisational capability by leading, managing and motivating 5 teams; 35 people in 3 locations, to deliver on business growth strategy.