You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
NEW
AI Search
Resources
Malt welcome

Welcome to Giuliana's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Giuliana to discuss your project or search for other freelancer profiles on Malt.

Giuliana Bernaola Fernandini Communications and Social Media ManagerGB

Giuliana Bernaola Fernandini

Communications and Social Media Manager
  • Suggested rate
    On-demand
  • Experience8-15 years
  • Response rate100%
  • Response time12 hours
The project will begin once you accept Giuliana's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Giuliana
Categories
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Signup to reveal
Skill set (24)
Industry fields of expertise
Fashion and Cosmetics
Giuliana in a few words
Communications professional with experience working in the fashion industry and a passion for all things digital, marketing and social.

I consider myself an ambitious, experienced, digital marketing manager, passionate about managing exciting digital, social media & influencer campaigns.

Organized and strong marketing professional with an MA in Fashion Communications and Digital Media. Fluent in English, Italian & Spanish.

Skilled in Social Media Strategy, Copywriting, Events, PR, Communications and Content Management.

Skills:

Community Management: owning the local market strategy for getting into culture through building with community

Reactivity: seeking out opportunities to be reactive to conversations that the brand should be part of through regular monitoring of the platforms and trends

Influencer Management: briefing, communicating, and negotiating with influencers for relevant campaigns and activations

Reporting: weekly and monthly reporting on the success of our output, contextualising data and dissecting performance.

Briefing & Scheduling: using the insights from the monthly performance and culture reports to brief the Creative team on producing content and scheduling content on social channels

Project Management: working closely with the client team to ensure all of the work is delivered seamlessly and to a high standard

Client Services: developing a strong working relationship with the client team to ensure that the social strategy and output are adding value to their business

Content ideation and platform strategy: working with our core EMEA Creative Strategy and regional Creative to ensure we are producing best-in-class, social-first content

Copywriting: acting as the voice across the brand's local channels, writing copy across community responses and captions





Experience
  • Istituto Marangoni
    Communications and Social Media Manager
    August 2021 - Today (3 years and 9 months)
    London, UK
    Set, manage and implement the country media plan (online and offline) Responsible for all hybrid, digital and physical events eg. Fashion Shows, exhibitions, interviews. Creation and execution of the social media strategy (organic and paid) Manage alliances and special collaborations with different brands and personalities.
  • FIGISCO
    Marketing Manager
    January 2013 - August 2021 (8 years and 7 months)
    Lima, Peru
    Target market identification and strategy development Daily contact with press agencies for PR plan support Digital marketing plan strategy and social media content Elaboration, negotiation of prices, quantities and delivery time-scales
  • FIGISCO
    Assistant Marketing
    January 2011 - January 2013 (2 years)
    Lima, Peru
    Market research and competitors' tracking Coordination of Marketing Plan for Repositioning Direct Relationship with Department Store buyers and Business Development Department
Recommendations
Education
  • Master of Arts
    Istituto Marangoni
    2017
    Master of Arts - MA, Master of Fashion Communication and Digital Media
  • Bachelor of Business & Bachelor of Arts
    Universidad Peruana de Ciencias Aplicadas
    2011
    Bachelor of Business Administration - BBA, BBA Business Management and Marketing