About Giuliana
Communications professional with experience working in the fashion industry and a passion for all things digital, marketing and social.
I consider myself an ambitious, experienced, digital marketing manager, passionate about managing exciting digital, social media & influencer campaigns.
Organized and strong marketing professional with an MA in Fashion Communications and Digital Media. Fluent in English, Italian & Spanish.
Skilled in Social Media Strategy, Copywriting, Events, PR, Communications and Content Management.
Skills:
Community Management: owning the local market strategy for getting into culture through building with community
Reactivity: seeking out opportunities to be reactive to conversations that the brand should be part of through regular monitoring of the platforms and trends
Influencer Management: briefing, communicating, and negotiating with influencers for relevant campaigns and activations
Reporting: weekly and monthly reporting on the success of our output, contextualising data and dissecting performance.
Briefing & Scheduling: using the insights from the monthly performance and culture reports to brief the Creative team on producing content and scheduling content on social channels
Project Management: working closely with the client team to ensure all of the work is delivered seamlessly and to a high standard
Client Services: developing a strong working relationship with the client team to ensure that the social strategy and output are adding value to their business
Content ideation and platform strategy: working with our core EMEA Creative Strategy and regional Creative to ensure we are producing best-in-class, social-first content
Copywriting: acting as the voice across the brand's local channels, writing copy across community responses and captions
Spanish
Native or bilingual
English
Native or bilingual
Italian
Fluent
Can work on-site
London (up to 50km)
Experience
- Istituto MarangoniCommunications and Social Media ManagerAugust 2021 - Today (4 years and 10 months)London, UKSet, manage and implement the country media plan (online and offline) Responsible for all hybrid, digital and physical events eg. Fashion Shows, exhibitions, interviews. Creation and execution of the social media strategy (organic and paid) Manage alliances and special collaborations with different brands and personalities.
- FIGISCOMarketing ManagerJanuary 2013 - August 2021 (8 years and 7 months)Lima, PeruTarget market identification and strategy development Daily contact with press agencies for PR plan support Digital marketing plan strategy and social media content Elaboration, negotiation of prices, quantities and delivery time-scales
- FIGISCOAssistant MarketingJanuary 2011 - January 2013 (2 years)Lima, PeruMarket research and competitors' tracking Coordination of Marketing Plan for Repositioning Direct Relationship with Department Store buyers and Business Development Department
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Education
- Master of ArtsIstituto Marangoni2017Master of Arts - MA, Master of Fashion Communication and Digital Media
- Bachelor of Business & Bachelor of ArtsUniversidad Peruana de Ciencias Aplicadas2011Bachelor of Business Administration - BBA, BBA Business Management and Marketing