Description

I'm a conceptual copywriter and content strategist with 10+ years of experience. I translate complex ideas into sharp, simple copy, and use storytelling to bring brands to life. I've worked both in-house and on the agency side, for startups and magazines as well as large corporates.

I'm hardworking, reliable and friendly. I'm based in West London and can work both onsite or remotely, and enjoy being part of a team as well as independent working.

Most clients use me as a marketing strategist or an extension of their marketing team. A normal project for me might focus on one or a bundle of the items below:

Conceptual copywriting
Copywriting
Ad copy
Articles (news, SEO-optimised blogs)
Editing
Video scripts
Social media content creation and management (LinkedIn, Instagram)
Ad-hoc communications and PR
Brand storytelling, TOV guide development
Branding
Email and CRM marketing
Market research
Competitor analysis
Fractional marketing and consulting
Campaign conceptualisation
Creative direction

In case it's helpful, I speak French, Spanish, Italian and Mandarin, and am proficient with HubSpot and WordPress. I love working in new industries and discovering new programs. Lately I've worked a lot in finance and tech, but I've previously worked in AI, travel sustainability, FMCG, mental health and food, to name a few.

A sample of my portfolio can be found below. For a higher res version with clickable links, please message me and I'll share a link.

Industry field of expertise

Languages

English
Native or bilingual
Chinese
Conversational
Spanish
Fluent
Italian
Fluent
French
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Equitas
Head of Marketing (Fractional)
TECH
September 2023 - Today (2 years and 9 months)
London, United Kingdom
Working closely with the founder, I oversee and consult on marketing strategy and communications for Equitas, an innovative software which helps big companies hire fairly and at scale.
Consulting on annual marketing strategy and budget
Representing Equitas at events
Planning and running campaigns
Freelance
Creative Copywriter, Content Strategist
PRESS AND MEDIA
February 2021 - Today (5 years and 4 months)
London, United Kingdom
I work within marketing agencies, brands and magazines, alone or as an extension of a
marketing team. My specialties include:

Content strategy. Copywriting for articles and blogs (including SEO-optimisation), B2B and B2C communications, advertisements in brand TOV
Branding and communications (including brand stories, PR, TOV development and training)
Social media management and community building. Copywriting, strategy and execution (including community management and influencer outreach). Familiar with social media tools like Sprout Social, Planoly, Later and Hootsuite
CRM, email and UX copywriting and marketing (Hubspot certified)
Content marketing Copywriting SEO Social media Communication
Apricity Fertility
Head of Marketing and Communications
HEALTH AND WELLNESS
November 2018 - February 2021 (2 years and 3 months)
London, United Kingdom
Reporting to the CEO and Chief Growth Officer, I was responsible for all marketing, content and communications for a fertility clinic and an acquired egg donation agency (where I helped to double converted leads my first year). My role included:

● Managing PR, branding and digital agencies, writers, influencers and brand
ambassadors
● Planning, leading and copywriting for end-to-end marketing campaigns and brand
communications (including SEO-optimised articles, newsletters, CRM marketing,
events, HIPAA-compliant campaigns, social media). The SEO articles I wrote brought
in 70% of website traffic (~20k visit per month), despite a hefty ad spend
● Drafting and monitoring the marketing budget, reporting on funnels, monitoring sales
and adjusting activity accordingly
Marketing Content marketing Branding SEO Commercial strategy