Gopikrishna Goli

Successfully established digital marketing channels (PPC-Google, Bing & Social media) from the ground up and precisely drove customer-focused digital campaigns from inception to delivery, Continuous optimization, increasing brand visibility, engagement, and revenue.

Generated 15.5 million euros in digital sales revenue for the year 2020 across digital platforms, a 33% increase from previous year.

Improved the organic website's search engine ranking by optimizing the On-page metrics & Off-page SEO tactics and built Custom Google analytics dashboards to track product-specific webpage visits, landing page clicks and suggested, optimized relevant content which led to increase in search rate to 38%, web enquiries to 25.8% & reduce bounce rate to 8%.

Handled 2M quarterly budget across channels & developed content/ad copies for PPC, social media channels including Facebook, Instagram, Twitter and LinkedIn, tailoring content to platform based, audience location & preferences.

Utilized Adobe analytics to produce campaign specific performance reports, conducted in-depth analysis to determine effectiveness of each campaign, which helped to strategize more product based campaign design and service offerings like Remarketing, generating 22% increase in conversions and overall increase of 57% from previous year.

Effective Social media efforts yielded an 800 percent ROI, while Google AdWords yielded a 500 percent ROI by further reducing the cost per campaign by 10% on Social media channels, 14% in Google PPC.

Maintained sales reports & developed KPI’s in Salesforce.com to measure the impact of all campaigns.

•Assessed market conditions for potential opportunities and risk factors affecting promotional strategies and recommended changes as needed, drove Google PPC and Social ad campaigns in different locations resulting in a 31 percent increase in digital conversions

•Managed and optimised the website for all 12 branches in order to boost search engine ranks and organic web traffic, eventually increasing organic traffic by 300 percent in 6 months through SEO optimization

•Elevated brand recognition and engaged existing customers through social media postings, resulting in a 250 percent increase in interaction rate on Facebook and Instagram

•Partnered with relevant affiliates and third parties like Just Dial, Yellow pages, that helped to drive 10% additional clients from affiliates.

•Promoted Home loans & Car loans across digital channels, where PPC conversions for Home loans achieved average 18% Y-o-Y growth from 2015 to 2017 & Car loan conversions increased by average 16% Y-o-Y for same years

•Drove engaging email campaigns to retain existing clients with 74% response rate as well as targeting new clients adding 10% of sales via digital. Analysed, interpreted data reports, drew conclusions and made recommendations for online & mobile banking app initiatives

•Performed On-Page SEO optimization by working on improving rankings of existing and new keywords, suggesting content changes based on keyword density, identifying top trending keywords and search terms using Google Keyword Planner and Keywordtool.io, and removing irrelevant keywords, resulting in top 3 search positions for various keywords and a 15% YoY increase in website visitors

•Built custom dashboards using Google analytics to analyse SBI YONO APP and provided recommendations for more personalized product and service offerings, bringing in £1100k in incremental revenue & analysed key metrics pertaining to state-wide Home & Car loans data

•Led Remarketing campaigns targeting website visitors, clients from top performed campaigns of all channels over last 6 months, that helped in retaining customers and improved retention rate by 27% as compared to 14% from previous year