Description

I help brands and startups grow through data-led, creative marketing that actually moves the needle.

With more than 10 years’ experience across the UK, US, UAE and KSA, I specialise in paid media, growth and brand marketing. I’ve managed multi-million-pound budgets, led cross-market campaigns and built strategies that balance brand impact with performance results.

What makes me different is that I bring both strategy and execution to the table. I can shape your growth plan, optimise your paid channels and improve your CRM and retention funnels — all while keeping a close eye on ROI.

Typical projects I work on include:

Paid media setup, audits and optimisation
Growth and acquisition strategy
Brand positioning and go-to-market planning
CRM, retention and funnel optimisation
Performance analysis and reporting

Recent results:

✔ Cut US CAC by 89% and UAE CAC by 73% in three months

✔ Improved LTV in KSA by 32% through CRM and events

✔ Reduced CPA by 92% after bringing media buying in-house

✔ Grew organic traffic by 74% while cutting paid spend by 55%

If you’re looking for a growth-focused marketer who combines creative thinking with data-driven execution, let’s talk about how we can scale your brand together.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Leeds (up to 20km), York (up to 20km)

PureGym
International Marketing Manager
HEALTH AND WELLNESS
August 2022 - October 2025 (3 years and 2 months)
Leeds, United Kingdom
Led international marketing strategy and execution across the US, UAE, and KSA, driving brand expansion and membership growth through integrated, insight-led campaigns.
Delivered multi-channel brand campaigns that increased brand awareness and accelerated membership acquisition.
Developed and executed the digital marketing strategy across the US, KSA, and UAE, combining strategic oversight with hands-on delivery.
Directed creative and messaging strategy, ensuring consistent brand presence across markets. Built GA4 and Looker dashboards linking media investment to LTV and revenue outcomes.
Drove brand advocacy initiatives, securing PureGym's first US franchise partner.

Key Achievements:
Reduced US CAC by 89% and UAE CAC by 73% within 3 months.
Improve the LTV for KSA by 32% through retention campaigns via CRM, events and paid.
Surpassed EBITDA target two years early, enabling rollout to 52+ US locations.
Authored a 600-page ‘How to Market PureGym’ global brand handbook covering CRM, digital, budget, and reporting frameworks.
Delivered YoY efficiency gains while increasing total media investment.
Budgeting Digital Transformation SEO audit Brand Strategy Google Analytics
PureGym
International Digital Marketing Lead (US Focused)
June 2021 - August 2022 (1 year and 2 months)
Ran the US market entry through full-funnel digital and OOH campaigns, creating a scalable acquisition framework and influencer-led brand strategy.
Developed and implemented performance tracking models to optimise campaign spend and ROI. Managed influencer and creator partnerships, overseeing all US-based shoots and content production. Led CRM transition in-house, boosting engagement and retention metrics.

Reduced CPA by 92% after ending the contract with the external agency through in-house optimisation. Increased CRM open rates by 18% and landing page conversion rates by 6.5%.
Synergy Car Leasing (Automotive)
Brand Marketing Manager
June 2019 - June 2021 (2 years)
Owned brand and acquisition strategy across B2B and B2C segments, delivering consistent growth through multi channel activity spanning TV, social, CRM, and digital.

Refreshed brand identity and messaging framework to modernise company positioning. Developed creative and content strategy supporting sales pipeline conversion. Managed a team of two marketing executives alongside agency partnerships.