Gregory Foley

I'm a professional copywriter with over a decade of experience crafting copy that resonates – across platforms, audiences, and industries. From web and product copy to OOH campaigns, press releases, and even user manuals, I bring a sharp editorial eye and an instinct for clarity, tone, and impact to every brief I take on. My work spans startups and boutique agencies to global brands, and is always rooted in the same mission: to craft copy that connects. Throughout my career, I've worked with creative agencies, direct-to-consumer brands, and household name businesses alike. Whether crafting a full TOV identity or constructing a product page layout, I bring a strategic, holistic approach to every brief. I don't just 'speak for' brands; I listen, lock in, and engage, translating their identity into every dimension of their comms.

• Commissioned by EU Head of PR and Communications to execute assets for the 150th anniversary of the iconic Levi's 501® jean

• Deliverables: press releases, web and social media copy, OOH assets for Copenhagen Fashion Week 2023 afterparty event

• Strategised and executed Brand Identity, Target Customer, Manifesto, Pillars, Expression, TOV guidelines and Do's & Don'ts

• Re-commissioned to conceptualise product page layout and deliver copy for over 300 SKUs in a two-week time frame -- Completed in just ten days supervising one junior copywriter