Description

Video content specialist with years of experience, over 150M views across creators and brands, former content manager of the largest cartoon Instagram page in the world, and collaborator on campaigns with Manchester City and Newcastle.

Languages

Portuguese
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Native or bilingual
French
Basic

Workplace preferences

Remote only

Primarily works remotely

LoraStudio
Content Lead & Digital Projects (International and Creative Accounts)
DIGITAL AND IT
December 2024 - Today (1 year and 6 months)
• Led content strategy and execution for the largest Instagram account of the cartoon character "Gleiverson Duarte", acting as Content Manager (planning, editorial calendar, briefs, scripts, and performance follow-up).
• Developed and managed content collaborations with international football clubs, including Manchester City and Newcastle, aligning storytelling, visual language, and engagement goals.
• Created content strategies and digital campaigns for German NGOs, focusing on awareness, engagement, and donation-driven actions.
• Produced and coordinated short-form video content (Reels, Shorts, TikTok) as well as static creatives for multiple social platforms.
• Monitored key performance indicators (reach, views, engagement, CTR) and optimized content formats, narratives, and posting frequency based on insights.
Video editing Content marketing Videoproduktion Montage vidéo
Volkswagen do Brasil
Mid-Level Video Editor for Social Media
January 2020 - January 2024 (4 years)
São Paulo, Brazil
• Edited video content for digital campaigns and social media channels (Instagram, YouTube, TikTok, Facebook), supporting product launches and brand positioning initiatives.
• Adapted audiovisual pieces to different formats (vertical, horizontal, square) and durations while maintaining the brand's visual identity and guidelines.
• Collaborated with marketing teams and agencies in creating scripts, storyboards, and visual concepts for online campaigns.
• Optimized videos for performance by testing hooks, openings, CTAs, and ideal video length according to audience retention and view metrics.
• Organized and maintained media libraries (footage, music, graphic assets) to ensure efficient and agile content production.
Mercedes benz
Digital Marketing & Social Media Analyst
DIGITAL AND IT
January 2017 - January 2020 (3 years)
São Paulo, State of São Paulo, Brazil
• Planned and executed digital marketing and social media strategies for corporate channels (Instagram, Facebook, LinkedIn, YouTube), aligned with brand positioning and campaign goals.
• Created content for social media, including post copy, scripts, and basic video editing for
institutional and product-related content.
• Tracked campaign performance (paid and organic), analyzing metrics such as reach, engagement, clicks, and leads, and supported optimization of ongoing actions.
• Worked closely with agencies, production houses, and internal stakeholders to coordinate digital campaigns and content delivery.
• Supported events and brand activations by capturing and transforming on-site material into digital content for social media and internal communication.