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Guy B.GB

Guy B.

🚀CMO | Branding | Marketing | Copywriting

€420/day
Londres, GB
8-15 years

Average response time: 1 hour

About Guy

🔼 Take your brand and strategy to a new level! 🔼
Pick the brains of a marketing professional with +10 years in Startups, SaaS, and Agencies!
With a passion for building brands, I craft strategies to launch your brands/products and define their roadmap:

Discover how I've helped comms for global brands like Nissan, Infiniti, Decathlon, Castrol Oil, Chrysler, Jeep, Dodge, & RAM.
Let's discuss growth and find out how we can climb mountains, as I helped thought leaders like STEP Group and Arabnet, SaaS platforms like Ecomz, Mailmeteor, Schedex, and more!
Let's build a winning strategy to launch your venture as I've done for entrepreneurs in SaaS, tech, education, consumer goods, and F&B.

As a skilled communicator, storyteller, and leader - I am able to translate business and marketing objectives into action plans, and communicate with audiences, team members, and C-Level management.

🟠 Marketing Strategy:
🔵 Go-To-Market Consulting: Brand and Product launch
🔵 Brand Strategy: Brand Identity, Positioning, Messaging
🔵 Marketing Strategies & Planning

🟠 Communication Strategy:
🔵 Content Strategy & Optimization
🔵 Editorial/Content Calendar
🔵 Copywriting (Blogs, Captions, Taglines, Headlines, Newsletters, Product Descriptions)

🟠 Marketing Operations:
🔵 Team Management & Coaching
🔵 Marketing & Project Management Tools
🔵 Inter-Department Coordination
🔵 Managing Creative Teams & Agencies


- With a rich multi-cultural background I fluently speak English, French, and Arabic.
- I've worked across Europe and the Middle East, and have successfully reshaped and launched +7 brands
- Managed Million-$ budgets, and secured Million-$ investments and sponsorships
- Led numerous teams to become success powerhouses

Need a strategic thinker? A creative problem solver? A witty copywriter? A team lead? Or someone to help you critically assess your next steps?

Get in touch, and we'll work on the best solution to reach your objectives!
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • Greek

    Basic

Remote only
Primarily works remotely

Experience

  • Guy BS
    Marketing Branding Consultant
    CONSULTING AND AUDITS
    October 2021 - Today (4 years and 8 months)
    Paris, France
    • Providing consultancy services for emerging brands, startups, SaaS products, entrepreneurs, and F&B outlets
    • Defining brand identity, USPs, audiences, strategy, and action plans
    • Delivering GTM strategies across markets and product phases
    • Advising on content strategy and providing copywriting
    • Building and mentoring Marketing teams
    go to market Marketing Strategy Stratégie de communication Réseaux sociaux
  • Ecomz
    Head of Merchant Services
    E-COMMERCE
    August 2021 - October 2021 (2 months)
    Beirut, Lebanon
    • Restructured a production team of 8 and rebuilt workflows to increase project completion rates by 50% in the first 2 months
    • Designed an upselling/cross-selling strategy to monetize services and generate an increased MRR in post-sales which resulted in a new and lucrative revenue stream
    • Functioned as account director for key accounts to lead and train the team on new SOPs for onboarding, account management, problem resolution, and project management
  • Ecomz
    Head Of Marketing
    E-COMMERCE
    August 2020 - July 2021 (11 months)
    Lebanon
    • Refined and directed our brand vision and mission company-wide through leading a team of content, video, performance, social, and design professionals
    • Planned and managed an annual marketing and advertising budget of +200K USD
    • Led a redesign of the brand identity and content strategy that translated into 40%/month MQL growth
    • Spearheaded the Ecomz brand and ensured its health, visibility, and ultimately brand retention in the region by redefining our positioning and communication strategy
    • Prepared Go-To-Market strategies for a new market launch that secured $2M in bridge funding
    • Successfully introduced an awareness campaign in the GCC that reached +3M online users and generated an MOM increase of 20-30% in website visits
    • Crafted and launched a CSR partnership with Facebook and Mindshare empowering 100 SMEs to launch their ecommerce businesses through a joint initiative and implementation plan
    • Constructed a lead funnel marketing strategy to acquire +20% Sales Qualified Leads over 3 months

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Education

  • Advertising & Marketing, Mass Comunication
    Notre Dame University - Louaize (NDU)
    2015
    Advertising & Marketing, Mass Comunication
  • Baccalaureate - Economy/Sociology
    College Melkart
    2008
    Baccalaureate - Economy/Sociology

Skill set (28)

Categories