About Guy
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Greek
Basic
Experience
- Guy BSMarketing Branding ConsultantCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)Paris, France• Providing consultancy services for emerging brands, startups, SaaS products, entrepreneurs, and F&B outlets• Defining brand identity, USPs, audiences, strategy, and action plans• Delivering GTM strategies across markets and product phases• Advising on content strategy and providing copywriting• Building and mentoring Marketing teams
- EcomzHead of Merchant ServicesE-COMMERCEAugust 2021 - October 2021 (2 months)Beirut, Lebanon• Restructured a production team of 8 and rebuilt workflows to increase project completion rates by 50% in the first 2 months• Designed an upselling/cross-selling strategy to monetize services and generate an increased MRR in post-sales which resulted in a new and lucrative revenue stream• Functioned as account director for key accounts to lead and train the team on new SOPs for onboarding, account management, problem resolution, and project management
- EcomzHead Of MarketingE-COMMERCEAugust 2020 - July 2021 (11 months)Lebanon• Refined and directed our brand vision and mission company-wide through leading a team of content, video, performance, social, and design professionals• Planned and managed an annual marketing and advertising budget of +200K USD• Led a redesign of the brand identity and content strategy that translated into 40%/month MQL growth• Spearheaded the Ecomz brand and ensured its health, visibility, and ultimately brand retention in the region by redefining our positioning and communication strategy• Prepared Go-To-Market strategies for a new market launch that secured $2M in bridge funding• Successfully introduced an awareness campaign in the GCC that reached +3M online users and generated an MOM increase of 20-30% in website visits• Crafted and launched a CSR partnership with Facebook and Mindshare empowering 100 SMEs to launch their ecommerce businesses through a joint initiative and implementation plan• Constructed a lead funnel marketing strategy to acquire +20% Sales Qualified Leads over 3 months
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Education
- Advertising & Marketing, Mass ComunicationNotre Dame University - Louaize (NDU)2015Advertising & Marketing, Mass Comunication
- Baccalaureate - Economy/SociologyCollege Melkart2008Baccalaureate - Economy/Sociology