About Guy
Without direction, teams drift.
Without alignment, progress stalls.
Without outcomes, nothing matters.
I’m Guy - I help leaders and teams get unstuck and move forward with clarity and momentum
For over 15 years, as a Global Digital Strategist at WPP and Managing Director of The Next Now, I’ve navigated strategy and transformation for everyone from global giants like IKEA, Marriott, Blizzard, and Allianz to high-growth startups.
Today, I work with leadership teams as a strategic partner - from one-day high-intensity resets to ongoing support as a Fractional CSO - helping them clarify where to play, how to win, and what to do next.
Always curious. Occasionally contrarian. Relentlessly human.
English
Native or bilingual
German
Basic
Can work on-site
Berlin (up to 50km)
Experience
- THE NEXT NOWCo-Founder and PartnerJanuary 2021 - Today (5 years and 5 months)Berlin, GermanyThe Next Now is a boutique studio specialising in catalysing business growth.We help organisations kill strategic confusion and get unstuck - by clarifying what matters, aligning teams behind shared bets, and building the structures and processes to follow through.Whether it’s stalled growth, uncertainty in new markets, strategy stuck in slides, or teams spinning in circles - we clear the fog, align priorities, and build momentum that actually moves the needle.From our base in Berlin, we partner with companies and organizations around the world to unlock growth across product, data, marketing, and operations.Our services include:- Discovery & Insights - We help teams better understand their audiences and markets, through customer research, trend analysis and product-market fit testing.- Strategic Alignment - We define direction, shape shared priorities, and translate vision into clear roadmaps. Our work aligns leadership teams around the key bets that matter most.Execution Planning - We turn strategy into action, by structuring objectives and initiatives, aligning cross-functional teams, and designing outcome-focused workflows that get results.We are proud to partner with some extremely cool brands, including IKEA, Spotify, Zalando, Adobe, Pinterest, HometoGo, Allianz, RoX, Yara International, Kranus Health, and more
- MING LabsBusiness Design DirectorJune 2018 - April 2020 (1 year and 10 months)Berlin/Brandenburg Metropolitan Region, GermanyLed the strategic offering at Ming Labs, enabling corporates and startups to identify growth opportunities, develop and test new value propositions, and build organizational capabilities.- Defined Ming Labs' value proposition and designed its service offerings.- Worked with leading brands, including Grohe, Telefonica O2, TÜV SÜD, Siemens, Carl Zeiss, EnBW, and BASF.
- WavemakerSenior Partner, Head of InnovationNovember 2016 - March 2018 (1 year and 4 months)London, UKSupported key clients, including Marriott Hotels, Michelin, GE, Blizzard, Beiersdorf and SAB Miller, to identify growth opportunities through strategic frameworks, emerging technologies, and evaluation metrics.- Designed and managed 'Marriott TestBED,' an open innovation program aimed at transforming the guest experience for Marriott Hotels.- Spearheaded initiatives to pilot and integrate emerging technologies, driving innovation and measurable outcomes.
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Education
- Master of Business AdministrationRotterdam School of Management, Erasmus University2010Master of Business Administration (MBA), Strategy and innovation
- Film/Cinema/Video StudiesFAMU, CZ Republic2002Film/Cinema/Video Studies