About Guy
I am a senior copywriter with over 6 years of experience working for brands & agencies in a broad range of industries including retail, e-commerce, media, FinTech, property, recruitment, fashion, and personal safety. Some of their names include ASOS, Hendrick's Gin, Chesamel, and AXON.
During this time I have developed in various copywriting disciplines including growth marketing, data analytics, tone of voice, branding, conversion rate optimisation, UX/content design and SEO. And in every role, I have taken responsibility for driving a brand's identity forward, bringing in more customers/clients, and/or increasing the brand's conversion rates.
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My core skills include (but are not limited to):
- Brand copywriting (across the full marketing mix)
- Creative strategy
- Conceptual copywriting
- Website copywriting (landing pages, product descriptions and promo copy)
- SEO copywriting (buying guides and blog posts)
- UX copywriting/content design (desktop and mobile apps)
- CRM/email/SMS
- B2B copywriting
- Scripts (from ideation to execution)
- Social copy
- Editorial planning
- Editorial copywriting
- Print (copy for magazines, brochures, flyers, posters, guerrilla marketing and more)
- Copy editing
- Proofreading
- Tone of voice ideation and development
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- The Write GuyFreelance CopywriterJanuary 2017 - Today (9 years and 5 months)England, UK"What really stands out about Guy is his ability to deeply understand business problems and the nuances of what gives a brand their edge" - Mark Patchett, Founder @ Growth Shop "If I were recommending him based solely on the quality of his copy (which is always on-brand and written with flair, purpose, and clarity) that would be enough - but he offers so much more." - Jamie Stanley, Head of Content @ Keel "Guy is full of great ideas, super easy to work with, picks up concepts and brand tonalities like a 2-kilo dumbbell." - Cain Lewis, Founder @ Kraken
- Growth ShopSenior CopywriterDecember 2021 - Today (4 years and 6 months)London, UK
- Growth ShopCopy & Content ManagerJune 2021 - December 2021 (6 months)London, UK
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Education
- Bachelor's degree, BA (Hons) Journalism with English LanguageUniversity of Portsmouth2016Bachelor's degree, BA (Hons) Journalism with English Language