Description

I help brands dominate Google’s new AI search ecosystem — where AI Overviews decide who gets visibility, clicks, and conversions.

While most marketers still optimize for keywords, I optimize for AI signals: entity strength, PMax data quality, creative libraries, feed architecture, and conversion pathways.

This makes Google’s AI choose your brand instead of your competitors.

What I deliver:

AI Search Visibility setups (AI Overviews + generative SERP presence)
PMax signal architecture that reduces CPA, not increases it
GA4/GTM/Consent Mode v2 tracking that feeds AI clean data
Creative + landing page structures designed for AI ranking systems

If you need someone who understands how to win in post-SEO, AI-driven Google, I build the systems that make your brand visible, consistent, and scalable.

Industry field of expertise

Languages

Vietnamese
Native or bilingual
German
Native or bilingual
French
Basic
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Hai Chu Consulting (Freelancer)
Performance Marketing Specialist – Google Ads, Meta Ads & Lead Generation
DIGITAL AND IT
April 2022 - Today (4 years and 2 months)
Düsseldorf, Germany
Built, optimized, and scaled Google Ads & Meta Ads for IT, SaaS, E-Commerce, hospitality, and service businesses across DACH & EU.
Specialized in high-ROI lead generation, reducing CPL by 20–50% through advanced audience segmentation and funnel restructuring.
Fixed broken ad accounts, removed wasted spend, and restored tracking accuracy (GA4, GTM, server-side, Consent Mode v2).
Set up complete full-funnel performance systems: campaigns, tracking architecture, landing pages, retargeting loops, and conversion optimization.
Managed monthly ad budgets between €2,000 – €30,000, delivering predictable results and measurable growth.
Delivered strategic performance audits with actionable insights: keyword leakage, missing triggers, pixel gaps, bidding inefficiencies, and funnel bottlenecks.
Worked fully remote with CEOs, founders, and marketing teams — fast communication, clear reporting, and outcome-focused execution.
Provided weekly performance reviews with transparent KPIs: ROAS, CAC, CPL, MER, retention, attribution windows.
Google Ads Meta Ads Performance Marketing CRO Google Tag Manager
Elirius GmbH
Search & Creative Lead
DIGITAL AND IT
June 2020 - March 2022 (1 year and 9 months)
Düsseldorf, Germany
Led the Search & Performance division, managing Google Ads, YouTube Ads, and Meta Ads across multiple European markets.
Developed high-impact creative concepts (video & static) that increased CTR and conversion rates across paid channels.
Built full ad funnels: acquisition → retargeting → retention, improving lead quality and reducing CPA.
Conducted deep keyword research and conversion-based optimization for performance-driven campaigns.
Coordinated with design and content teams to produce data-driven creatives aligned with ad performance signals.
Implemented advanced tracking setups using GA4, Tag Manager, and conversion APIs to ensure accurate attribution.
Delivered weekly analytics reports with KPIs (ROAS, CPL, CAC, revenue impact) and actionable recommendations.
Managed budgets between €5,000 – €10,000/month, ensuring efficient spend and measurable growth.
Improved campaign profitability through continuous testing (A/B creatives, bidding strategies, landing page iterations).
Google Ads Creative Conversion Tracking Performance Marketing Lead generation
GroupM Digital Germany GmbH
Account Manager Paid Search
DIGITAL AND IT
January 2021 - March 2022 (1 year and 2 months)
Düsseldorf, Germany
Managed Paid Search campaigns (Google Ads/Bing Ads) for enterprise clients under the GroupM/WPP network, ensuring performance consistency across large-scale budgets.
Executed advanced search strategy, keyword architecture, bidding optimisation, and ad copy testing for multi-market accounts.
Collaborated closely with analytics and media planning teams to align search performance with cross-channel KPIs and business goals.
Monitored and optimised high-volume campaigns using automated scripts, audience layering, smart bidding, and conversion-based segmentation.
Built performance dashboards and weekly reports focusing on ROAS, CPA, CVR, impression share, and budget pacing.
Ensured tracking accuracy through GTM, floodlight tags, and data-layer validation for precise attribution.
Managed communication with international stakeholders, presenting insights, performance trends, and optimisation recommendations.
Contributed to full-funnel search strategies for clients in finance, retail, travel, and technology, adapting execution to complex campaign structures.
Google Ads Performance Marketing Google Analytics Bing Ads Apple Search Ads