HBAbout Hamsalekha
Experienced Marketing and Brand Strategist with 5+ years of expertise driving integrated campaigns and accelerating business growth in B2C and B2B sectors. Proven ability to develop and execute brand strategies, lead cross-functional initiatives, and utilize data-driven insights to enhance revenue and customer engagement. Skilled in aspirational storytelling, full-funnel marketing, and building impactful collaborations with leading brands such as Reckitt, Axis Bank, and Tata. MY PORTFOLIO -
English
Native or bilingual
Can work on-site
Bengaluru (up to 50km)
Experience
- InsideIIMSenior Manager – MarketingApril 2022 - Today (4 years and 2 months)• Developed and executed integrated marketing campaigns that boosted organic traffic by 67% and drove over ₹2 Cr in revenue across consumer and B2B brands.• Managed partnerships and multi-brand collaborations with leading companies such as Reckitt, Axis Bank (BFSI), and Tata, surpassing business growth targets by 103.5% and engaging participants.• Led cross-functional teams to deliver campaigns aligned with business objectives, ensuring timely execution, creative impact, and measurable outcomes.• Utilized analytics and market research to track campaign performance, provide actionable insights, and optimize strategies for lead generation and retention.• Presented results and growth opportunities to senior stakeholders, driving continuous marketing improvements and relationship expansion.• Proficient in Google Analytics, CRM platforms, and campaign reporting dashboards.• Trained 5 individuals on content marketing, ensuring brand-compliant communications
- Fame & Fortune Pvt Ltd. (PompAH!)First Content MarketerAugust 2021 - March 2022 (7 months)• Conducted audience research and insights analysis through interviews & data to understand user needs for persona-based communication strategies• Delivered SEO-led growth with 30% uplift in organic discovery, strengthening brand recall and positioning PompAH! as a creative-first player.• Achieved 20%+ user engagement growth by collaborating with designers on visually exciting digital campaigns that tied into aspirational branding.
- FreelanceContent WriterNovember 2020 - October 2021 (11 months)• Wrote and edited engaging blog posts, articles, and website content for various clients, resulting in a 30% increase in website traffic and a 20% growth in user engagement.• Conducted in-depth research on industry-related topics to create high-quality, well-researched content, ensuring an average customer satisfaction rating of 90%.
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Education
- BCAKLE's S. Nijalingappa College2025BCA
- Excel, PPT, IoTExcel, PPT, IoT