About Hanan
Multilingual executive with more than 18 years in Sales, Marketing & BD of Medical
Devices and Digital Health startups. 15+ years in managerial roles, building and leading
small teams. Strong scientific background (M.Sc. Molecular Biology – Cancer Research)
coupled with business education (MBA) and international commercial experience. Self
starter attitude, being a “first European hire” in 4 different companies entering Europe. With
extensive knowledge and network in many medical specialties: Digital Health – 8+ years,
Minimally Invasive Surgery – 3 years, Orthopedic Surgery – 4 years; and the will to always
extend the network and learn additional medical specialties.
Solid experience in bringing startups to new markets via direct sales, strategic partnerships,
distribution etc. Designing and executing a Go-To-Market strategy incorporating the right
mix of events, KOLs, advisory board, centers of excellence and demo sites.
Experience in pitching to C-Level execs. and managing the relationship with them. Adept at
preparing and delivering educational presentations in events/congresses, leading C-level
stakeholders’ workshops, and physician training sessions. Outstanding communication skills
and a great ability to initiate, maintain and manage KOL relationships. Time/budget
management skills. Proven ability to rapidly gain expertise in new product lines.
Especially interested in incorporation of cutting-edge technologies in healthcare, hence
Always happy to engage with customers for learning, training, or market feedback.
Hebrew
Native or bilingual
English
Native or bilingual
Italian
Fluent
German
Basic
Portuguese
Basic
Spanish
Fluent
Can work on-site
Hanover (up to 50km)
Experience
- Raptor Medical Systems,Fractional Chief Commercial OfficerMEDICALFebruary 2026 - Today (4 months)AustriaFull responsibility for building and execution of the multi-year Go-To-Market strategy: Pricing optimization, customer segmentation, channel strategy, and partnership development to accelerate adoption. Product launch and geographical expansion prioritization and timing. Marketing Execution: branding, website and sales enablement, digital campaigns, and conference strategy. Secured stock order pre-MDR approval.
- BioT Medical,Global business development directorFebruary 2021 - Today (5 years and 4 months)IsraelResponsibility for all B2B commercial activities in the medical device and digital health space outside the US: Pricing optimization, customer segmentation matrix, channel strategy, and partnership development Obtaining new customers at a doubling rate YoY.Achieving integral growth with existing customers YoY.
- Intuescope GmbH,Fractional Chief Commercial OfficerMEDICALAugust 2023 - October 2025 (2 years and 2 months)AustriaFull responsibility for building and execution of the multi-year Go-To-Market strategy: Pricing optimization, customer segmentation, channel strategy, and partnership development to accelerate adoption. Product launch and geographical expansion prioritization and timing. Marketing Execution: branding, website and sales enablement, digital campaigns, and conference strategy. Secured stock order pre-MDR approval.
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Education
- The International Skeletal Trauma Symposium.2008The International Skeletal Trauma Symposium.
- Smith and Nephew Trauma Basic Training Course.2007Smith and Nephew Trauma Basic Training Course.