You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
Hande GünesHG

Hande Günes

Senior CRM, Retention & Marketing Automation Consu

€490/day
Munich, DE
15+ years
Marketing Automation
Customer Loyalty/ Retention
Customer Journey
Klaviyo
Email marketing

Average response time: 1 hour

About Hande

Results-driven CRM and Retention Leader with 15+ years of international experience across D2C E-commerce, Fintech, and Insurance. Specializing in maximizing Customer Lifetime Value (CLV) and repeat purchase rates through advanced marketing automation, technical platform migrations, and high-yield customer loyalty and subscription models. Available for freelance, contract, and fractional consulting roles to architect scalable CRM systems and data-driven engagement programs.

  • English

    Native or bilingual

  • German

    Conversational

  • Turkish

    Native or bilingual

Can work on-site
Munich (up to 50km)

Experience

  • vitafy GmbH,
    Fractional Head of CRM & Retention
    E-COMMERCE
    December 2021 - Today (4 years and 6 months)
    Munich, Germany
    ● Team Leadership: Lead and upskill a cross-functional CRM team of 3, managing retention and lifecycle operations for 4 distinct D2C brands across 8 international stores.
    ● Loyalty Program Launch: Built, launched, and operationally managed a company-wide loyalty program for a core brand; designed the technical CRM logic, reward tiers, and referral flows, resulting in a significant uplift in repeat purchase rates.
    ● Subscription Model Architecture: Spearheaded the end-to-end strategic launch and operational management of a recurring subscription model for a portfolio brand, establishing a highly predictable, recurring revenue stream.
    ● Omnichannel Execution: Architected and optimized localized multi-channel campaigns (Email, WhatsApp, In-App, Direct Mail) utilizing advanced data segmentation and rigorous A/B testing.
    ● Enterprise Migration: Successfully led the technical migration of the entire CRM infrastructure from Emarsys to Klaviyo, overseeing data schema integrations, marketing automation framework rebuilding, and tech-stack alignment.
    Klaviyo Marketing Automation Customer Loyalty/ Retention Email marketing
  • IconicFinance GmbH,
    Senior CRM & Retention Consultant
    BANKING AND INSURANCE
    August 2020 - November 2021 (1 year and 3 months)
    Munich, Germany
    ● App Retention Strategy: Defined and executed the CRM vision for the Heymoney mobile app, focusing on user activation, churn prevention, and lifecycle engagement.
    ● Cross-Channel Automation: Implemented scalable automated lifecycle programs and transactional communications using complex multi-channel flows (Push notifications, In-App messaging, Content Cards, and Email).
    ● Infrastructure Setup: Worked closely with engineering and BI teams to implement backend tracking systems and database integrations required for real-time CRM triggers.
    Marketing Automation Customer Journey braze
  • Westwing AG
    Global CRM Manager
    E-COMMERCE
    June 2018 - July 2020 (2 years and 1 month)
    Munich, Germany
    ● International CRM Strategy: Planned and executed cross-country, localized CRM campaigns for a leading European home & living e-commerce platform.
    ● Lifecycle Personalization: Built automated customer journeys aimed at converting new prospects into repeat buyers, consistently tracking and optimizing core retention KPIs.
    Marketing Automation Customer Journey
Check out Hande's experience

Recommendations

Be the first to recommend Hande

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master's degree in Marketing
    Bologna Business School
    2019
    Master's degree in Marketing
  • Bachelor of Business Administration
    Marmara University
    2009
    Bachelor of Business Administration

Categories