About Hani
I deliver successful marketing strategies to support ambitious organisations reach higher levels.
I am top performing, commercially focused, data-driven marketing communications strategist who can help your business with its multichannel/360 marketing, B2B/B2C end-to-end campaigns, e-commerce and growth hacking strategies - to position your business, whether a multinationals, fast-paced scale-ups or an ambitious start-ups at the forefront of your industry.
I can work with you to develop creative solutions to support new product creations, validating commercial and pricing models as well as develop GTM strategies to expand into new verticals in your existing market or to expand to international markets.
I can help in developing strong brand positioning and market share and lead on a range of brand initiatives, whether it is rebranding your existing brand, or launching your brand in a new market or even creating a brand from scratch.
I can also be your part-time Marketing Director to support strategic decision-making, providing thought leadership to inspire a shared vision, encourage consensus to drive growth as well as I can build a target-driven marketing and growth team.
My selected highlights:
- ran organic & paid social media campaigns to launch Velawoods in 3 key markets, yielding over 50k followers, 500k engagements & 10K downloads in 3 months.
- doubled web B2C revenue in 12mths via digital marketing - acquisition strategy.
- managed ATL/BTL B2B marketing including end-to-end campaigns, PR & events to promote brand presence in new markets, tripling MQLs and SQLs in 12 months.
- conceived, proposed, set-up and launched Velawoods, £5M project, to diversify Learndirect’s revenue and disrupt the EdTech market.
- won £2M business via the design & delivery of a GTM strategy in MENA region.
- managed a sales and CRM strategy with a sales network across >35 markets in APAC, LATAM and EMEA and a 4- year revenue pipeline of >£15M.
French
Basic
Arabic
Native or bilingual
English
Native or bilingual
Can work on-site
London (up to 50km), Leicester (up to 20km)
Experience
- The Hedumic ConsultancyMarketing Director/Digital Marketing Growth ConsultantCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)London, United KingdomI set up the consultancy to support ambitious businesses with digital marketing, branding, new business opportunities, go-to-market (GTM) plans, localisation, product marketing & development and growth strategies. My assignments included working with SaaS scale-ups YouCap (UK, Sweden & UAE/GCC) and nShift (Norway, UK & EU) and various EdTech start-ups in the UAE, Thailand and Canada working on a range of government and B2B projects.
- VelawoodsChief Growth Officer (Sales & Marketing) / Co-FounderEDUCATION AND E-LEARNINGMarch 2016 - December 2020 (4 years and 9 months)London, United KingdomVelawoods is an EdTech business that provides innovative, interactive 3D learning software & SaaS platform.• Led marketing, sales, research, data analytics, product design & development and operations teams (60 direct/matrix reports) to take product from inception to successful global launch in diverse markets.• Created and drove the digital marketing activity (video, PPC, social media, SEO) that generated and expanded market presence and boosted brand value.• Developed and implemented a global B2B/B2C marketing strategy; offline/digital lead generation campaigns, PR, content marketing, events, ABM, multilingual website, multi-currency e-commerce and CRM.• Formulated and implemented the GTM strategy - product branding, design and positioning commercial models (inc subscriptions) - via insights from extensive data-driven market research, competitor analysis and product pilots.
- learndirect LimitedDirector of e-Commerce & B2C Partnerships/Head of International MarketingEDUCATION AND E-LEARNINGAugust 2014 - March 2016 (1 year and 7 months)Leicester, UKWithin the UK's largest technology-assisted adult skills training provider, I designed the international B2B marketing and product strategy to localise, commercialise and modernise EdTech services. I also led teams to build strategic partnerships and substantially grow B2C revenue and created the business plans for a next-generation product range to support the revenue growth and diversification strategy.
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Education
- Master of BusinessAmerican University of Beirut2002MBA, Marketing
- BBA, Business AdministrationAmerican University of Beirut1997BBA, Business Administration