About Hani
English
Native or bilingual
Experience
- University of St Andrews, Division of International EducationResearch & Community InternEDUCATION AND E-LEARNINGApril 2026 - Today (2 months)St Andrews KY16, UK
- Conducted a literature review on "sense of community" in online learning to inform research design.
- Audited 8 digital master's programmes offered by the university to assess student engagement.
- Designed questionnaires, facilitated focus groups, and submitted ethics application for study approval.
- Conducted qualitative and quantitative analysis and presented findings to the department.
- Review ClinicWebsite DesignerDIGITAL AND ITJune 2024 - March 2026 (1 year and 9 months)United States
- Designed and developed a 70+ page website for Review Clinic using WordPress, Elementor, and CSS
- Created SEO-optimised landing pages with data-informed copy, contributing to campaigns achieving 4.2x ROAS and reducing customer acquisition cost by 18 percent.
- Fin vs FinSEO Strategist & Data AnalystDIGITAL AND ITSeptember 2021 - September 2025 (4 years)United States
- Tracked and analysed organic traffic, CTR, bounce rates, and conversions using Google Analytics.
- Applied cohort analysis, pivot tables, and trend forecasting in Excel to uncover content engagement.
- Grew monthly visitors by 10% through data-driven content and SEO strategy.
- Improved email marketing performance via A/B testing and segmentation, increasing open rates from 5% to 36% and click rates from 2% to 7%.
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Education
- MScUniversity of St Andrews2026MSc
- BSc (Hons)Forman Christian College (A Chartered University)2024BSc (Hons)