About Hannah
Transform Your Marketing from Busy Work to Business Results
I help brands create marketing that converts - not just content that fills a calendar.
With 15+ years delivering campaigns across financial services, pharmaceuticals, technology, and professional services, I turn strategic briefs into measurable outcomes. Whether you need a campaign launched fast or ongoing project management, I deliver quality work on tight deadlines.
What I bring:
✓ Strategic thinking + hands-on execution
✓ B2B and B2C experience across finance, pharma, tech, FMCG - to name a few!
✓ Project management - coordinating teams, managing workflows, hitting deadlines
✓ Global campaign experience - managed 40+ markets for HSBC Expat
✓ Award-winning work - CIM Marketing Excellence, PR Moment shortlisted
Projects I handle:
→ Campaign strategy & delivery - end-to-end management from concept to launch
→ Content strategy - messaging frameworks, editorial calendars, conversion-focused content
→ Marketing project management - coordinating creative, digital, and content teams
→ Event strategy & execution - conferences, client experiences, B2B & B2C event marketing
→ Digital marketing - social media strategy, email campaigns, media planning
→ Brand communications - positioning, messaging, stakeholder communications
Sectors:
Financial services | Pharmaceuticals | Technology | Professional Services | FMCG & Lifestyle
My approach:
I thrive in fast-moving environments where things need to happen yesterday. I take ownership from brief to delivery, anticipate problems, and don't drop the ball when timelines get tight. Clients hire me because I move fast, think strategically, and deliver work that meets the brief and deadline - without the drama.
Based in South Africa (+2 GMT), working remotely with UK and international clients since 2021.
BA (Hons) Marketing Communications | BA Publishing (2:1) | CIM Diploma | Meta Certified
Let's talk about your next project.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- GrndWorXFreelance Senior Marketing Project ManagerMay 2023 - Today (3 years and 1 month)Lead end-to-end campaign execution from strategy through to launch across pharmaceutical, financial services, and professional services clients. Develop and implement content strategies that drive brand awareness, engagement, and conversion. Manage content, collateral, and social media workflows ensuring on-time, on-brand delivery. Coordinate cross-functional creative and digital teams to deliver campaigns that achieve measurable results. Oversee multiple concurrent projects maintaining quality standards and meeting tight deadlines
- UpworkFreelance Marketing ConsultantJuly 2021 - Today (4 years and 11 months)Deliver tailored marketing strategies for global B2B and B2C clients achieving 100% client satisfaction rating. Create conversion-focused content across multiple channels and formats. Develop brand messaging and content frameworks that drive measurable business growth.
- HSBC Expat & CIIoMSenior Marketing Campaign ManagerMarch 2019 - June 2021 (2 years and 3 months)Managed HSBC's Expat Explorer survey with 20,000+ respondents, positioning the bank as a global thought leader. Campaign shortlisted for PR Moment Financial ServicesCampaignoftheYear 2022. Led media planning and execution, coordinating cross market teams spanning multiple regions Developed content and collateral supporting integrated marketing campaigns.
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Education
- Bachelor of Arts in Marketing CommunicationAAA School of Advertising2025Bachelor of Arts
- Bachelor of Arts in PublishingOxford Brookes University2010Bachelor of Arts