Description

Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director specialising in luxury beauty, skincare and fragrance campaigns across stills and film.

With 15 years’ experience across in-house and agency environments, she leads integrated campaign creative across film, stills and digital, translating brand strategy into distinctive, scalable visual worlds across social, e-commerce, CRM and retail.

She partners closely with brand, marketing and commercial teams to deliver high-impact creative from concept through to execution, balancing creative excellence with performance.

On set, she leads multidisciplinary teams across styling, set design and HMU, directing talent and crew to ensure every detail is aligned and the visual world remains cohesive.

Her work is defined by refined visual storytelling, strong brand systems and campaign platforms designed to perform across modern, digital-first channels.

👉 Explore selected work in portfolio below.

TRUSTED BY:

Selected Brands>>

Molton Brown · Liberty London · Selfridges · Space NK · Sephora · Blink Brow Bar · Ciaté London · Latest in Beauty · Lottie London · Bumble and Bumble · Origins · Smashbox · The Body Shop · No7 · Barry M · Sleek Makeup · Tangle Teezer · Revlon · Ghost Fragrances · Superdrug · Estée Lauder Companies · L’Oréal Group · Walgreens Boots Alliance

Campaign Collaborations>>

Artists, talent and fashion partners featured within brand campaigns.

ASOS · Topshop · Urban Outfitters · Mulberry · Vivienne Westwood · Olivia Palermo · Ancuta Sarca · Karimah Hassan · Meadham Kerchoff · David Koma · Ellery

✉️ Available for freelance and fixed-term creative partnerships in London and the UK, specialising in luxury beauty, cosmetics, fragrance and skincare campaigns.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

MOLTON BROWN
SENIOR ART DIRECTOR & CAMPAIGN DESIGNER
FASHION AND COSMETICS
October 2021 - March 2026 (4 years and 5 months)
London, United Kingdom
Lead global 360 campaign development across film, stills and digital, owning creative direction from concept through to final delivery. Partner closely with brand and commercial teams to translate strategy into high-impact, multi-channel output.

Key Achievements:
🤖 Pioneered AI-assisted visual development within the creative team, using Midjourney and Runway to accelerate concepting and streamline workflows.
🎬 Shifted social output to motion-led storytelling, building repeatable formats to move from stills to a video-first approach across BAU and launches.
✨ Co-led creative for Mesmerising Oudh Accord & Gold with Karimah Hassan, translating fragrance layers into art-led storytelling; improved engagement YoY and supported +20% collection uplift during campaign.
🧩 Defined a scalable evergreen brand world and modular toolkit, improving consistency and speed across campaigns.
🎁 Directed the 2025 Christmas campaign with Victoria McGrath, creating a modern gifting world rooted in real relationships and tactile still life, delivering film and imagery for peak trading.

Responsibilities:
📌 Lead 360 campaign creative from brief to post, overseeing retouching and final delivery for global multi-channel rollouts.
📌 Translate brand and commercial objectives into channel-native creative across social, e-commerce, CRM and retail.
📌 Direct shoots end-to-end, aligning styling, set, HMU and talent for premium stills and motion.
📌 Commission and manage external specialists, balancing craft, budgets and timelines.
📌 Lead and mentor team, raising quality and pace through clear feedback.
📌 Manage multiple concurrent campaigns and always-on workstreams in fast trading calendars.
📌 Partner with senior stakeholders across Brand, Marketing and Retail to align creative output with commercial objectives.
📌 Use performance data and insight to inform and optimise creative output.
Campaign Concepting Content Creation Fragrance Creative Strategy Creative Direction
BLINK BROW BAR
ART DIRECTOR & GRAPHIC DESIGNER
FASHION AND COSMETICS
November 2017 - October 2021 (3 years and 11 months)
London, United Kingdom
Joined part-time and progressed into a newly created Junior Art Director role, defining Blink’s visual identity across campaigns, content and retail, and leading digital-first campaign art direction across stills and motion.

Key Achievements
💻 Led the brand’s pivot to online-first during the pandemic, refining content across social, email and e-commerce and supporting the shift from service-led to product retail.
🎀 Designed limited-edition creative for Breast Cancer Awareness Month, raising £2,000 for Future Dreams Charity and supporting self-confidence initiatives for breast cancer survivors.
📰 Art directed a full-page pictorial in the Evening Standard (circulation: 800,000), promoting the brand’s new brow pinching treatment and driving increased in-store bookings.
🚖 Created a black cab social and advertising campaign in collaboration with former Elle Beauty Director Sophie Beresiner, increasing brand visibility and social engagement.
🪞 Devised a five-part Liberty London Beauty Window takeover, supporting a key retail concession launch and driving footfall to the new in-store location.

Responsibilities
📌 Defined and implemented brand-wide visual guidelines, ensuring consistency across all areas of the business.
📌 Conceptualised and executed original creative campaigns across ecomm, social, email, packaging, and in-store environments.
📌 Directed photography and video content; collaborated with make up artists and creative talent to bring each concept to life.
📌 Cultivated strong relationships with agencies, photographers, and industry collaborators to elevate creative execution and maintain a premium, trend-aware aesthetic.
Shoot Direction Luxury Art Direction
THE DIGI FAIRY
CREATIVE
FASHION AND COSMETICS
March 2017 - November 2017 (8 months)
London, United Kingdom
Collaborated with agencies, indie brands and global beauty clients to deliver high-impact creative from concept to production across social, CRM and web with a focus on beauty, wellness and youth culture.

Key Projects:
🧚🏻‍♀️ Content team lead directing still life and animation for brands including Estée Lauder Companies, Walgreens Boots Alliance and L'Oréal Group.
📱 Maintained retainer support for Origins, The Body Shop, Bumble & Bumble, No.7, Tangle Teezer and Ghost Fragrances translating campaign direction into channel-native assets and content series.
Beauty Shoot Direction Art Direction