About Hans
I help brands grow and scale on Amazon marketplaces worldwide.
Over the past 11+ years, I built my own consumer brand on Amazon from scratch to $10M+ in cumulative revenue and 25,000+ reviews across 6+ international marketplaces.
How I help brands win on Amazon:
- Amazon Seller Central management and optimization
- PPC advertising (Sponsored Products, Brands, Display)
- Listing optimization and conversion improvement
- International marketplace expansion
- EU compliance (GPSR, CE marking)
- Multilingual listing review (EN, NL, DE, FR)
Available for fractional, part-time, or project-based work.
Dutch
Native or bilingual
English
Native or bilingual
French
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- Bailiff's OfficeLegal AssociateLEGALJuly 2011 - July 2014 (3 years)Antwerpen, Belgium
- Managed legal documentation, compliance procedures, and regulatory case administration.
- Developed strong analytical and procedural skills handling high-volume case files.
- This legal foundation now supports EU marketplace compliance work including GPSR, CE marking, and product safety regulations.
- IllumiseenFounder & OwnerE-COMMERCEAugust 2014 - Today (11 years and 10 months)Built and scaled a consumer brand from scratch on Amazon to $10M+ in cumulative revenue across 6+ international marketplaces (US, EU, CA, AU, JP).
- Managed full P&L ownership across all marketplace operations
- $2M+ cumulative PPC spend across Sponsored Products, Brands, and Display
- Led international expansion into EU, Canada, Australia, and Japan including localization and market-specific strategy
- Grew flagship product to category leader with 24,000+ reviews on a single ASIN
- End-to-end listing strategy: keyword research, A+ Content, flat files, variation architecture, conversion optimization
- Managed pricing, promotions, deals (Lightning Deals, Prime Exclusive Discounts, coupons)
- Inventory forecasting, FBA logistics, and global supply chain coordination
- EU compliance: GPSR, CE marking, product safety documentation
- Hired and led cross-functional team across marketing, operations, and customer support
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Education
- Bachelor & Master of LawUniversity of Antwerp2011Bachelor & Master of Law