Description

I'm a seasoned entrepreneur with a diverse experience in both traditional and digital businesses. I've started, run, and sold companies in various industries, including agro-food trading, luxury consumer products, creative services, fintech, and SaaS. I've had businesses with annual revenues ranging from $5M to $100M.

I'm all about innovation and working closely alongside a team of motivated individuals to make things happen. I get a huge rush from seeing teams exceed expectations and take the business to new heights.

I've got a background in sales and marketing, and have worked with companies in markets on all 5 continents. My secret to success is careful market segmentation, clearly communicating razor-sharp value propositions, and providing top-notch customer service.

Overall, I'm a global thinker with a hands-on approach to business and a desire to help ambitious companies grow.

How can I help you?

Go-to-market strategy

- Value Proposition Design

- Competitor research and market segmentation

- Ideal Customer Profile definition

- Implementation roadmap

- Outbound sales strategy

Demand generation strategy

- Content strategy; pillars, formats, channels,...

- Account Based Marketing plan

- Funnel management

Brand strategy

- Brand Story Creation

- Visual consistency and Tone-of-Voice

- Sales pitchdecks

Sales event strategy

- Stand creation and set-up

- Pre-event lead generation

- Stand management

- Post-event follow-up

Languages

Dutch
Native or bilingual
English
Native or bilingual
French
Fluent
German
Fluent
Italian
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Brussels (up to 50km)

Tappable
Founder & CEO
DIGITAL AND IT
January 2019 - Today (7 years and 5 months)
Brussels, Belgium
A Content Management System for landing pages in Web Story format, helping media companies and brands increase engagement, awareness and conversion from their mobile visitors. I managed growth to 2600+ companies using Tappable globally, including Nestlé, Heineken, Netflix, Porsche, …
Account Based Sales Growth Strategy Go-to-Market Strategy SAAS CRM Content Strategy
Cotton & Clover bvba
Managing Director
LUXURY GOODS
February 1992 - Today (34 years and 4 months)
Brussel, Belgium
Cotton & Clover is a company that provides strategic creative services to premium and luxury fashion, food, pharma, beauty, and lifestyle brands. Activities include Creative Directorship, Design, and Visual Brand Strategy services. I provide strategic business advice to clients of creative services.
Brand Strategy Marketing Strategy Marketing Management Strategic Planning Content Strategy
Boost Kenya
Founder & CEO
DIGITAL AND IT
September 2018 - September 2019 (1 year)
Nairobi, Kenya
With the data collected from Overview, we’ve developed a mobile data plan comparison and reviews chatbot and website. For the financially underserved, we created transparency in the murky offers of airtime plans, much to the dislike of telecom operators. Using mainly Facebook advertising campaigns targeted at 18-24 years olds, I drove the business to over 50k users within the first 3 months.
Social media Community management

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Innovation and Entrepreneurship Masterclass
Vlerick Business School
2016
Innovation and Entrepreneurship Masterclass
Design Thinking
DT bootcamp
2015
Design Thinking

Check out Hans's education

Hans Pauwels

Growth Strategist, International GtM, Sales

About Hans

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