Skill set (39)
Hans in a few words
I'm a seasoned entrepreneur with a diverse experience in both traditional and digital businesses. I've started, run, and sold companies in various industries, including agro-food trading, luxury consumer products, creative services, fintech, and SaaS. I've had businesses with annual revenues ranging from $5M to $100M.
I'm all about innovation and working closely alongside a team of motivated individuals to make things happen. I get a huge rush from seeing teams exceed expectations and take the business to new heights.
I've got a background in sales and marketing, and have worked with companies in markets on all 5 continents. My secret to success is careful market segmentation, clearly communicating razor-sharp value propositions, and providing top-notch customer service.
Overall, I'm a global thinker with a hands-on approach to business and a desire to help ambitious companies grow.
How can I help you?
Go-to-market strategy
- Value Proposition Design
- Competitor research and market segmentation
- Ideal Customer Profile definition
- Implementation roadmap
- Outbound sales strategy
Demand generation strategy
- Content strategy; pillars, formats, channels,...
- Account Based Marketing plan
- Funnel management
Brand strategy
- Brand Story Creation
- Visual consistency and Tone-of-Voice
- Sales pitchdecks
Sales event strategy
- Stand creation and set-up
- Pre-event lead generation
- Stand management
- Post-event follow-up
Experience
- TappableFounder & CEODIGITAL & ITJanuary 2019 - Today (5 years and 11 months)Brussels, BelgiumA Content Management System for landing pages in Web Story format, helping media companies and brands increase engagement, awareness and conversion from their mobile visitors. I managed growth to 2600+ companies using Tappable globally, including Nestlé, Heineken, Netflix, Porsche, …
- Cotton & Clover bvbaManaging DirectorLUXURY GOODSFebruary 1992 - Today (32 years and 10 months)Brussel, VB, BelgiëCotton & Clover is a company that provides strategic creative services to premium and luxury fashion, food, pharma, beauty, and lifestyle brands. Activities include Creative Directorship, Design, and Visual Brand Strategy services. I provide strategic business advice to clients of creative services.
- Boost KenyaFounder & CEODIGITAL & ITSeptember 2018 - September 2019 (1 year)Nairobi, NA, KenyaWith the data collected from Overview, we’ve developed a mobile data plan comparison and reviews chatbot and website. For the financially underserved, we created transparency in the murky offers of airtime plans, much to the dislike of telecom operators. Using mainly Facebook advertising campaigns targeted at 18-24 years olds, I drove the business to over 50k users within the first 3 months.
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Education
- Innovation and Entrepreneurship MasterclassVlerick Business School2016Innovation and Entrepreneurship Masterclass
- Design ThinkingDT bootcamp2015Design Thinking
- Mediation in civil and commercial affairsbMediation2013Mediation in civil and commercial affairs
- Business Administration and Management, GeneralUniversity of Antwerp1985Business Administration and Management, General
- English & Dutch literature & LinguisticsUniversity of Leuven1982English & Dutch literature & Linguistics