Description

Offer: As I’m new to Malt, I’m currently offering an introductory rate for the first few projects while building reviews on the platform.

Availability: Available immediately for short-term projects or ongoing growth support.

Digital marketing consultant specialising in performance marketing, ecommerce growth and customer acquisition. I have over 15 years’ experience helping brands scale through paid media, CRM lifecycle marketing and data-driven optimisation.

Google Ads

Meta Ads Manager

Shopify

Klaviyo

Google Analytics (GA4)

Looker Studio

SEMrush

Shopify Markets

Meta Pixel & Conversion API

My background includes leading digital marketing at Rotary Watches and working with growing ecommerce brands to improve acquisition and retention through platforms such as Google Ads, Meta and Shopify. Alongside senior roles, I also run Boosted Campaign, a digital consultancy supporting brands with paid media strategy, campaign optimisation and CRM growth.

I enjoy working closely with teams to turn marketing insight into measurable results — whether that is improving ROAS, scaling new acquisition channels, or building full-funnel marketing strategies.

Typical projects include paid media audits, PPC campaign management, ecommerce growth strategy, and CRM lifecycle optimisation.

Happy to start with a short audit or campaign review before a longer engagement.

• PPC

• Paid Social

• Ecommerce Growth

• Shopify

• Klaviyo

• Google Ads

• Meta Ads

• CRO

• Lead Generation

• Email Marketing

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

YV Global Ltd
Head of Digital
LUXURY GOODS
April 2025 - Today (1 year and 2 months)
United Kingdom
• • Defined and executed D2C growth strategy to convert travel retail brands into revenue-generating ecommerce channels.
• • Launched performance marketing with no upfront budget; reinvested early profits into paid media while maintaining strict ROAS discipline to fund incremental growth.
• • Built repeatable test-and-learn approach across targeting, creative, offers and landing pages to improve conversion and scalability.
E-commerce Growth hacking Pay Per Click Advertising Advertising Paid Social
Boosted Campaign - Digital Marketing Consultancy
Founder
E-COMMERCE
July 2023 - Today (2 years and 11 months)
London, United Kingdom
Founded Boosted Campaign to help ecommerce and consumer brands grow through performance marketing and data-led digital strategy. I support businesses with paid acquisition across Google and Meta, Shopify ecommerce optimisation, and CRM lifecycle marketing through Klaviyo. Working closely with founders and marketing teams, my focus is on improving conversion rates, scaling acquisition channels and increasing customer lifetime value through better targeting, automation and performance optimisation.
E-commerce Digital Marketing Paid Social Shopify Klaviyo
Rotary Watches Ltd
Head of Marketing
January 2020 - January 2025 (5 years)
Clerkenwell, London, England, United Kingdom
• • Scaled a direct-to-consumer ecommerce channel to £1m+ annual revenue within four years for a traditionally wholesale-led brand.
• • Owned a £1.4m annual marketing budget, reallocating spend across campaigns and channels to support D2C growth and revised commercial forecasts.
• • Developed D2C product strategy through exclusive online models and range segmentation to increase direct margin while protecting retail partner dynamics.
• • Expanded online sales into Amazon as a controlled brand channel to stabilise pricing and improve merchandising control.
Pay Per Click Advertising E-commerce Paid Social Brand content Google AdWords