About Harry
Sales Operations & AI Strategy Consultant
Who I am and how I help
I am a Sales Leadership expert with 8 years of experience (6 years in team leadership) specialising in bridging the gap between high-performance sales and AI-driven automation. I help B2B organisations and startups in Barcelona and beyond scale their revenue by building intelligent systems that buy back up to 40% of their sales team's time.
What makes me different
While many understand AI in theory, I specialise in rapid, practical implementation using Dust.tt. I don't just provide advice; I build custom agents and workflows that live within your actual data (Slack, Notion, CRM) to solve real-world sales friction.
Typically, I handle projects such as:
- AI Sales Enablement: Building Dust agents to automate lead research, enrichment, and hyper-personalised outreach sequences.
- RevOps Optimisation: Auditing and automating your sales tech stack to ensure your CRM data fuels accurate forecasting.
- Fractional Sales Leadership: Leading GTM strategy sessions and coaching teams to hit 120%+ of their targets.
- RFP & Knowledge Automation: Creating internal "Knowledge Agents" that provide instant, compliant answers to complex prospect inquiries.
Proven Results
- Achieved 120% of sales targets by developing tailored product recommendations and relationship-driven strategies.
- Pioneered unique sales strategies leading to a 25% increase in revenue in previous leadership roles.
- Led teams of 10+ professionals, fostering environments that increased efficiency by 40%
Ready to automate your growth?
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English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Diffuse.lyBDR ManagerDIGITAL AND ITOctober 2023 - Today (2 years and 8 months)Barcelona, SpainKey Responsibilities:- Established a high-performing BDR team to lead generation for Account Executives across EMEA and North America.- Collaborated with the recruitment team to hire and onboard talent, setting compensation schemes, targets, and KPIs.- Designed and implemented a qualification workflow to ensure quality lead handovers.- Provided ongoing training, coaching, and a structured 12-month development plan for the team.Achievements:- Delivered 100% of target in the first and second quarters, alongside 320% personal achievement against revenue targets.- Delivered 190% of target in the the third Quarter alongside 204% of personal achievemnet against revenue targets.- Expanded the BDR program to three European markets and North America.- Trained two Senior BDRs to management level within six months.
- GoogleSales Team LeadAugust 2021 - September 2023 (2 years and 1 month)• • Led EMEA operations generating $10M+ ARR and +24% QoQ growth.• • Managed performance for 25+ Inside Sales Reps across 9 markets and 6 languages.• • Built forecasting/reporting systems using MySQL, Salesforce, and Data Studio.• • Implemented new CRM workflows and bonus structure, contributing to 260% quota in Q1 2023.
- Diffuse.lyBusiness Development ManagerTECHJune 2024 - Today (2 years)Business Development Manager | CarCutter / DiffuselyBuilt and scaled a multi-market BDR function across EMEA and North America from zero, with full ownership of outbound strategy, hiring, onboarding, performance management, and revenue impact. Established the team as a repeatable pipeline and revenue engine aligned with Sales, Marketing, and Product.Key Metrics & Impact:
- Built and scaled the BDR function from zero across EMEA & North America
- 22% of all new ARR generated via outbound lead generation
- 100% team target attainment in Q1 and Q2
- 190% team target attainment in Q3
- 200% Avg revenue attainment
- Expanded into 3 additional European markets + North America
- Designed and implemented a 12-month BDR development framework
- Promoted 2 Senior BDRs into overachieving AEs within 12 months
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Education
- --2025
Certifications
- Dust Product ExpertDust.tt2025
- Inbound CertifiedHubspot2026