Description

Hi there, welcome to my profile.

As a seasoned Growth Marketing Consultant armed with a decade-long track record in diverse industries. My expertise lies in not only driving growth and maximizing ROI through data-driven strategies but also delivering solutions tailored to unique business needs. This has resulted in huge successes across a range of industries, including generating an average 5x return for a large electronics company, and working closely alongside a lead AI organisation to improve B2B sales efficency and CVR optimisation.

My experience spans prestigious brands like Glenfiddich and Asahi to dynamic startups such as Vestd and Cello Electronics UK. This diversity lends me a keen understanding of varied industry landscapes, challenges, and opportunities - a crucial aspect of delivering custom solutions that align perfectly with each client's objectives.

As a strategic thinker, I harness opportunities for growth and devise actionable strategies to capitalize on them. My focus always remains on aligning these strategies with your business goals while ensuring effective execution.

My success in marketing is built on a solid data-driven approach. By combining rigorous data collection, analysis, and interpretation, I ensure informed decision-making and continuous optimization of your marketing efforts.

Excellent communication, collaboration, and adaptability are central to my consulting approach. I work seamlessly with your team, articulate complex ideas with clarity, and remain receptive to your feedback. In a rapidly changing digital marketing landscape, my commitment to continuous learning keeps your business abreast with the latest trends and technologies.

Offering services spanning PPC campaign management, social media advertising, conversion rate optimization, to marketing funnel optimization, I bring a wealth of knowledge, passion, and proven results to elevate your marketing efforts.

Languages

English
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Builder.ai
Growth Marketing Campaign Manager
DIGITAL AND IT
October 2022 - Today (3 years and 8 months)
London, UK
As a Growth Marketing Manager, my primary focus is on driving and optimizing the growth of our B2B Ai company through various marketing strategies and tactics across three major regions EMEA, APAC & the US.

I take on the responsibility of developing and executing data-driven marketing campaigns with the ultimate goal of acquiring and retaining customers, boosting revenue, and achieving overall business growth.

My role involves closely analyzing market trends, consumer behavior, and the competitive landscape to identify lucrative growth opportunities. I leverage this valuable information to craft comprehensive marketing strategies that align perfectly with our company's goals and objectives. This entails identifying our target audiences, establishing key performance indicators (KPIs), and setting measurable targets.

One of my key strengths lies in effectively leveraging digital marketing channels. I devise and implement campaigns across multiple platforms, such as search engines, social media, email marketing, and content marketing, among others. My expertise lies in optimizing these campaigns based on thorough data analysis and conducting A/B testing to extract maximum performance.

I possess a high level of proficiency in using marketing analytics tools to track and measure the effectiveness of our campaigns. By meticulously analyzing crucial metrics and user data, I am able to pinpoint areas for improvement and make data-backed decisions to optimize conversion rates, lower customer acquisition costs, and maximize customer lifetime value.

Collaboration is an integral part of my role. I work closely with cross-functional teams, including product development, design, and sales, to ensure that our marketing strategies align seamlessly with our product roadmaps, maintain consistent brand messaging, and drive our growth initiatives forward. By providing valuable insights and recommendations based on my deep understanding of market dynamics and customer preferences, I contribute significantly to our overall success.
Positioning strategy Digital Marketing Growth Strategy Conversion Rate Optimisation Team management Revenue management
AirClass
Digital Marketing Manager
May 2022 - October 2022 (5 months)
London, UK
A B2C focused role within the Education sector, my responsibilities include managing a small marketing team and focusing on increasing paid marketing conversion rate.
• Developed and impended the strategy to scale marketing channels to increase company resistance to market fluctuations.
• Cut lead acquisition cost by 50% whilst maintaining lead quality (measured by average conversion rate) on Facebook. This was completed whilst managing a £500,000 + yearly budget.
• Implemented a Paid Google Ads strategy utilising SEO. This resulted in an increase in conversion rate and a CPL reduction of 30% & a reduction in Customer Acquisition cost of 90%.
• Improved Sales Process by personally contacting leads to understand customer opposition. Resulting in a 10-20% increase in conversions.
• Manage a small team of 4, including a designer, content writer and two additional campaign managers.
Exemplas
Digital Marketing Executive
July 2021 - May 2022 (10 months)
London, UK
Primarily a B2B focused role to increase the number of organisations receiving support from Innovate UK. This role was completed alongside Fruit Bowl Ltd.
• Achieved target sales & leads two months in advance, ~15% under budget, utilising a tele-agency and email marketing to potential leads.
• Collected and developed the Exemplas marketing insights 'platform' utilising Google Data Studio.
• Redesigned the internal case study process to reduce time to delivery from ~6 weeks to 2 weeks.