Harsha Kotthapalli

I am a Product Marketing and Go-to-Market leader with 8+ years of experience across fintech, SaaS, and cloud platforms, specializing in translating complex technical solutions into clear, compelling narratives that drive adoption, retention, and revenue growth.

I operate at the intersection of product, marketing, sales, and partnerships, building GTM strategies that align cross-functional teams and successfully bring products to market. My experience spans B2B, B2C, and B2B2C environments across EMEA and the GCC, with deep expertise in lifecycle marketing, customer segmentation, positioning, and storytelling.

Currently, I lead GTM and operations for a stealth fintech startup in the GCC, developing the market strategy for a new checkout and payments product designed to improve merchant conversion and shopper engagement. My role spans product positioning, merchant onboarding, PSP partnerships, and pilot launches with early adopters.

Key Achievements

• Stealth Fintech Startup (GCC) – Leading GTM strategy, merchant onboarding, and PSP partnership development for a new checkout and payments platform.

• Wealth Karma – Launched the GCC’s first AI-driven financial wellbeing platform as Cofounder & CMO, building product positioning, lifecycle marketing, and B2B2C growth strategy.

• MarineTraffic – Increased enterprise inbound leads by 30% and improved retention for a platform used by 20M+ users through multi-market GTM campaigns and lifecycle programs.

• Linagora – Delivered 600% growth in inbound traffic and improved conversion through segmentation, lifecycle marketing, and data-driven GTM initiatives across global SaaS launches.

• Globcoin – Designed and executed GTM for a stablecoin and branded payment card, accelerating adoption across EMEA and APAC.

• Nexen Energy – Managed a $500M portfolio of drilling operations, developing strong cross-functional leadership and stakeholder management capabilities.