Description

With 18+ years of product management expertise across 0 to 100mn+ users scale in Fintech, eCommerce, EdTech and OTT Streaming Video platforms, I help high-growth startups and innovation-led enterprises solve strategic product challenges and scale product-led growth with confidence.

I’ve led cross-functional teams to build and grow digital products for 100M+ users, with deep expertise in:

• 0→1 product development and market launches

• Product-led growth (PLG) and user lifecycle design

• GTM strategy, monetization, and engagement frameworks

• AI-led automation, CLM personalization, and platform product thinking

Notable impact includes:

✅ Driving DAU uplift and category growth at Paytm via personalization & engagement loops

✅ Building full-stack hyperlocal e-commerce experiences at Scootsy (acquired by Swiggy)

✅ Launching OTT video product VOOT Select at Viacom18 leading to 1M+ paid users in 1 yr

Today, I work as a strategic product advisor and fractional CPO to startups and transformation-stage businesses looking to accelerate product-market fit, customer value delivery, or platform scale. I bring hands-on execution, systems thinking, and clarity under pressure.

Open to short-term sprints, retained advisory, or high-leverage roadmap engagements across global markets.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Bengaluru (up to 50km)

Paytm
Vice President - Product
TECH
August 2022 - November 2024 (2 years and 3 months)
Mumbai, Maharashtra, India
Owned the Paytm Consumer App product mandate impacting 100M+ MAU, spanning Consumer and Platform product areas including Core App, Personalization (CLM), Search & Discovery (20+ categories), Engagement, Localization, Product Education, Accessibility, and OS/OEM pods

Owned and scaled the Paytm App Homepage and Core App UX charter, driving top-of-funnel engagement across 20+ utility, financial, and commerce categories

Led development of Referral, Promo Engine, and Engagement Game products to boost repeat user activity and network effects, resulting in 30% of new user acquisition. Orchestrated engagement stack: referrals, games, scratch cards, boosting 7-day retention by 8-10%

Led data-driven platform strategy by managing CLM stack and partnering with data teams to personalize app across 4 user life cycles, sustaining 90%+ users transacting in 3+ categories across 30M+ DAU

Accelerated AI-driven product development in the Paytm App, enabling GPT-3–based self-serve banner creation and boosting operational efficiency by 75% for Growth teams

Led a cross-functional initiative spanning UPI, InfoSec, Data Science, DW, Segmentation, and Growth Ops to derisk revenue loss, aligning multiple executive stakeholders and delivering impact in a record 3 months

Partnered with Data Science to develop propensity models improving campaign ROI by 18-20%
Insights
VP & Head of Product Emeritus
EDUCATION AND E-LEARNING
November 2020 - June 2022 (1 year and 7 months)
Mumbai, India
Led 0–1 development and global launch of a short-form, video-led executive learning platform across US, APAC, MEA, and South America, driving affordable, time-efficient, and high-engagement learning via a mobile-first, subscription model.

Architected and launched a B2C learning product across 15 countries by leveraging consumer research, behavioral insights, and market-fit testing to tailor the experience for 35+ age group learning habits.

Launched a category-first short-format executive learning app, driving 1M+ downloads in 4 months through rapid product iterations and enhanced content and user experience.

Led end-to-end product development across iOS, Android, and web platforms, orchestrating distributed engineering and design teams across three continents to enable seamless remote-first execution.

Directed integration of core systems - content management, streaming, auth, subscriptions, payments, analytics, and QoS, delivering a stable, scalable foundation for the product ecosystem.

Established a data-led optimization framework using engagement analytics, user feedback, and MVP testing, leading to measurable improvements in D0 adoption, D7 engagement, and D30 retention.

Developed new product capabilities tailored for B2B partnerships and pilot programs across APAC and MEA, driving revenue growth and platform distribution through scalable, integrated experience.
Viacom18 Digital (VOOT)
Head, Consumer Product & Publishing
TECH
June 2019 - November 2020 (1 year and 5 months)
Mumbai, Maharashtra, India
Led Consumer Product and Publishing teams for VOOT's AVOD and SVOD businesses, overseeing product strategy, consumer experience, and product management for Viacom18's OTT platform, impacting 100M+ peak monthly active users.

Built and led launch of VOOT Select, a subscription-based streaming platform, completing design, development, and rollout in 4 months, driving 1 million new subscribers over 12 months, with 4,000+ hours of premium content added to boost early adoption and user engagement.

Led the transition to a revamped consumer product experience for 70M+ MAUs, driving cross-platform UX enhancement programs with a strategic focus on Smart TVs and fandom-led engagement features.

Introduced Originals, early-access TV content, and personalized binge flows.

2x growth in Smart TV adoption, restructured platform UX across web, app, and TV interfaces.

Improved content merchandising strategy and restructured cross-functional content ops, reducing process turnaround time by up to 60% and significantly increasing operational efficiency through better process design