Description

Versatile digital marketing lead with over 7 years of hands-on experience in paid media (Meta, Google, TikTok), creative direction, and managing end-to-end digital projects. I’ve led campaigns for e-commerce, real estate, education, and grant-based services — from ad strategy and content planning to delivery and optimisation. I’ve also managed creative teams and outsourced developers to build websites, apps, and brand assets. Obsessed with results, I thrive on making things work — clearly, efficiently, and on time.

Industry field of expertise

Languages

English
Native or bilingual
Urdu
Native or bilingual
Arabic
Basic

Workplace preferences

Can work on-site

London (up to 50km)

The Digital Basement
Creative Director
January 2022 - Today (4 years and 5 months)
• Lead creative strategy and multi-platform ad campaigns across e-commerce, SaaS, and service industries.
• Increased client ROAS by up to 4x through full-funnel ad structures, advanced creative testing, and real-time optimizations.
• Managed a cross-functional team of designers, editors, and media buyers to execute data-driven campaigns.
• Integrated AI-powered tools into creative and operational workflows, improving production efficiency by 30%.
• Developed client acquisition and retention strategies, resulting in multiple long-term contracts.
Facebook Marketing Social media UI Web Design
House of Faiza
E-Commerce Ads Manager
E-COMMERCE
March 2022 - December 2023 (1 year and 9 months)
London, United Kingdom
• Managed full-spectrum paid media campaigns on TikTok, Meta, and Google, driving over £77,000 in sales from a single campaign.
• Consistently achieved 6-figure monthly revenues through granular audience targeting and creative optimization.
• Conducted advanced analytics on ad performance to optimize budget allocation and maximize ROI.
• Partnered with creative teams to produce high-performing ad creatives.
• Implemented conversion tracking and attribution models.
Social media Facebook Marketing Video editing
Upwork
Social Media Marketing Expert
January 2019 - Today (7 years and 5 months)
• Delivered over 100 successful international projects, earning Top Rated Seller status.
• Managed end-to-end ad campaigns for clients across diverse sectors.
• Specialized in platform-specific optimizations for Meta, TikTok, Google, and YouTube.
• Provided comprehensive reporting, insights, and strategy recommendations.