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Malt Strategy
Hassan KayaliHK

Hassan Kayali

Marketing Leader | Luxury, Fragrance & FMCG

€344/day
Jeddah, SA
15+ years
Luxury Brand & Marketing Management
Strategic & Tactical Planning
Go-to-Market Strategy
Profit Centre Operations (P&L)
Trade Marketing and Retail Development

Average response time: 1 hour

About Hassan

Senior Marketing Leader with multiple successes in luxury, fragrance, and consumer goods across GCC. 20+ years of proven record in brand building, go-to-market strategies, and business growth. Expert in P&L ownership, portfolio management, delivering double-digit sales growth, and leading high-performing teams across marketing and sales functions.
Tackled complex business challenges with irreproachable integrity and made high-stakes decisions using experience-backed judgment coupled with market data and insights. My epicentre is finding strategic solutions and the ability to adapt our value proposition to evolving market demands
Lived the full retail cycle — from shop floor to boardroom. Built and trained marketing and sales teams from scratch, integrated digital and influencer marketing into traditional retail, and launched CRM initiatives that transformed one-time buyers into long-term brand advocates.
Liaised and aligned with stakeholders and key decision-makers through timely and clear communication, trust and active listening. Lead trade marketing plans for brands and Joint Business Plans for retailers in multiple sales channels.

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Jeddah (up to 50km), Riyadh (up to 50km), Dammam (up to 50km)

Experience

  • NATIONAL MARKETING Co. (ALMALKI GROUP), JEDDAH KSA
    DIVISION MANAGER
    LUXURY GOODS
    January 2025 - September 2025 (8 months)
    Jeddah, Saudi Arabia
    Managing the marketing and sales development of Interparfums. Brands include Van Cleef & Arpels, Montblanc, Coach, Rochas, Lacoste, Boucheron, Solferino.

    Some initiatives taken include:
    - Reorganized geographical distribution of in-store advisors, improving ROI and coverage efficiency
    - Negotiated new terms with our biggest client to execute instore animations during high seasons, and reduce spending in other periods
    - Executed rapid push campaigns to recover market share
    - Introduced social media strategy for top brands, integrating digital with in-store marketing
    Go-to-Market (GTM) Strategy Branding Profit Centre Operations (P&L) Product Strategy /Roadmap Consumer & Data Insight Analysis
  • BUGSHAN PERFUMES, JEDDAH KSA
    MARKETING MANAGER
    FASHION AND COSMETICS
    January 2015 - December 2024 (9 years and 11 months)
    Jeddah, Saudi Arabia
    Directed full-spectrum marketing, sales, and business development for international perfume brands (GUESS, Oscar De La Renta, Caron, Marina De Bourbon, Costume National, Carven).

    • Achieved 50% market share growth (2015–2019) through retail-tailored joint business plans.
    • Re-launched GUESS Fragrances after it was delisted from market, achieving whopping 10M SAR sell-out within 2 years.
    • Developed Marina De Bourbon into a top-selling brand, exceeding 12M SAR annual retail sales, used as reference country for the brand.
    • Expanded business network by 25% through new channel development (travel retail & e-commerce).
    • Managed 120+ field staff, created comprehensive Brand Handbook, and led continuous sales training enabling them to convert potential customers more effectively.
    • Orchestrated integrated campaigns across OOH, digital, influencer, and in-store activations, driving brand awareness and sales growth.
    MIS Reporting Sales Excellence Trade Marketing and Retail Development Strategic & Tactical Planning Resource Planning
  • WHITE HEART TOYS,
    BUSINESS DEVELOPMENT MANAGER/ MARKETING MANAGER
    January 2010 - December 2013 (3 years and 11 months)
    KSA, Bree, LI, Belgium
    Steered Business Development & Marketing of innovative high value toy-products throughout the GCC. Within three years we become one of top 5 toys distributors in the GCC.
    • Developed a very strong portfolio of brands within 3 years to include as many categories of toys possible without cannibalization of turnover by competing brands, and for maximum shelf space in Retail Stores. Brands included Disney toys, JD Bug, Marvel DC toys.
    • Led 2 Innovative Sporting Turnkey Product Projects from design to manufacturing to sales and marketing
    • Achieved a sales increase of 100% growth year on year between 2010 and 2013, supplying all major toy retailers including Toys R Us, Hamleys, Carrefour, Panda, Toy Store, and ELC. White Heart reached profitability in2012
    • Managed sales territories across MENA region as per distribution model there, whether direct to retail or through distributorships
Check out Hassan's experience

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Education

  • B.Sc. -Honours
    University of London
    1997
    B.Sc. -Honours

Skill set

Branding
Customer Relationship Management (CRM)
Customer Segmentation and Analysis
Digital Marketing
Go-to-Market (GTM) Strategy
Marketing Analytics
Pricing
Sales Excellence

Categories