Hayoung Lee, UI-UX Designer

Description

Design Medic : I Diagnose, Decode and Design

I am UI/UX designer who turns unclear briefs and chaotic feedback into structured, scalable design systems.

🩺 Diagnose : I identify the core of the problem, even when it's hidden under vague or conflicting requests.

📝 Decode : I translate abstract ideas and business needs into actionable UX strategies.

👩🏻‍💻 Design : I craft high-fidelity interfaces and prototypes that don’t just look good, but actually solve problems.

With over 10 years of experience across web comics, SaaS, travel, and global media, I’ve often been brought in when projects were stuck or undefined.

From localization mess to design system gaps, I bring clarity, direction, and consistency that always put users at the center.

Languages

English
Native or bilingual
French
Conversational
Japanese
Conversational
Korean
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

piccoma Europe
SENIOR DESIGNER
DIGITAL AND IT
April 2022 - June 2024 (2 years and 2 months)
Paris, France
Managed the Design Team of 3 teammates for a web comics platform
• Led the localization of 800+ digital artworks, increasing engagement in the French market.
• Developed and implemented a design system, optimizing workflows and ensuring brand consistency across platforms.
• Established an internal design delivery system, reducing asset request turnaround by 30%.
• Enhanced event branding, contributing to +20% user growth through promotions at Japan Expo & K-pop events
Osteoid Inc.
UI DESIGNER
MEDICAL
November 2021 - March 2022 (4 months)
South Korea Seoul Yongsan Seoul
Designed web UI and promotional materials for Invivo Workspace and Invivo 6, a Dental 3D scan medical SaaS
Kidaristudio
UI DESIGNER
June 2020 - October 2021 (1 year and 4 months)
South Korea Seoul Yongsan Seoul
• Redesigned UI/UX for Delitoon, improving navigation and boosting user retention by 25%.
• Developed a multi-language UI/UX design system, facilitating global expansion of the platform.
• Standardized scalable UI components, reducing redundant work by 40%.

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Bachelor's Degree
Ewha Womans University
2013
Bachelor's Degree