About Hedvig
I help fashion, luxury, and digital-first brands craft emotionally compelling digital experiences that blend clarity, creativity, and performance. With a background in product strategy, UX, and creative direction, I specialize in designing narrative-driven websites, brand positioning systems, and high-converting user journeys that support both growth and storytelling.
Alongside 4+ years in digital product (DocuSign, BNP Paribas), I’ve pursued executive training at IFM Paris and Parsons School of Design, giving me a dual perspective on brand, commerce, and user behavior. This blend of structure and creative vision allows me to guide brands from idea to launch, or elevate existing platforms through design thinking and strategic refinement.
Available for UX audits, brand launch support, and creative consulting across e-commerce, fashion, and lifestyle sectors.
Norwegian
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BNP ParibasProduct OwnerCONSULTING AND AUDITSOctober 2023 - Today (2 years and 8 months)Paris, France- Leading feature technical development of an internal platform, focusing on business and technical requirements to enhance employee experience.- Specialized in API integrations, enabling seamless product integrations that align with strategic goals, and enhanced user experience.
- DocuSignProduct ManagerTECHSeptember 2022 - June 2023 (10 months)Paris, France- Owned product development cycle from Discovery to Launch, successfully launching initial product within 3 months, followed by two iterative successful enhancements.- Lead Machine Learning team to define an AI-driven product, enhancing Product-Led Growth initiatives.
- UBUGrowth Product Manager & Data AnalystTECHFebruary 2022 - June 2022 (5 months)Paris, France- Instrumental in building product data infrastructure, event-tracking, and KPI development, optimizing product analytics.- Supported Sales with CRM data management and lead enrichment processes, refining sales strategies.
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Education
- Advanced Management Program in Fashion & Luxury ManagementInstitut Francais de La Mode2024Fashion Management, Fashion Marketing & Brand Management.
- MSc in Digital Marketing & Data Scienceemlyon business school2022MSc in Digital Marketing & Data Science
Certifications
- HTML, CSS, and Javascript for Web DevelopersJohns Hopkins Whiting School of Engineering2021
- Data Science Fundamentals with Python and SQLIBM2021