Description

I help companies expand internationally, build strategic partnerships, and professionalize commercial operations.

Over the past years, I have worked across Europe and APAC leading international business development, partnerships, and sales initiatives for project-based B2B businesses operating in complex international markets.

My experience includes:

international partnership development
market expansion and go-to-market strategy
sales process optimisation and CRM setup
pipeline management and forecasting
pricing and commercial frameworks
cross-border stakeholder management
commercial operations and sales enablement

I have worked with international partners, distributors, and commercial teams across multiple markets and business models.

Typical support areas:

International business development
Partnership acquisition and management
Go-to-market and expansion strategy
Sales process setup and optimisation
CRM structure and pipeline management (HubSpot)
Fractional commercial leadership
German-speaking market expansion

I work in German, Dutch and English and are available remotely and on site across Europe.

Languages

German
Native or bilingual
English
Fluent
Dutch
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Valencia (up to 50km), Madrid (up to 50km), Barcelona (up to 50km)

Ice-World International
Director International Partnerships
ENTERTAINMENT AND LEISURE
July 2015 - February 2026 (10 years and 7 months)
Valencia, Spain
• • Built and scaled sales operations across EMEA & APAC
• • Doubled revenue in China, UK and Switzerland (€1.5–2M p.a.).
• • Developed pricing and partnership frameworks; negotiated multi-year deals.
• • Introduced structured pipeline processes, forecasting, and CRM (HubSpot).
• • Coached teams through funnel reviews and structured account management.
Partnerships Business development Negotiation Hubspot Team management
Ice-World International
Director Sales and Marketing
September 2013 - June 2015 (1 year and 9 months)
Soest, UT, Netherlands
• • Led 5-person international sales team across Europe and China.
• • Shifted from distributor-led to direct sales model; rebuilt pipeline and processes.
• • Established and staffed Chinese commercial operations.
HeikoCo
Owner
CONSULTING AND AUDITS
May 2011 - August 2013 (2 years and 3 months)
Amsterdam, Netherlands
•Advised start-ups on business validation, go-to-market strategies, and execution in Amsterdam and Berlin