About Helena
Hello!
I’m a content and creative lead with 10+ years’ experience across global brands, campaigns and digital content. I work across copywriting, social, CRM, creative production and content strategy, helping brands create clear, effective creative that connects with people and performs commercially.
Alongside hands-on content and campaign delivery, I’ve also led cross-functional creative projects, multi-market launches and scalable content workflows. I’m adaptable, collaborative and comfortable jumping between strategy, execution and creative operations depending on what a team needs.
Available remotely across GMT/CET time zones for freelance, consultancy and contract roles across content, creative operations and campaign delivery
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Karo Healthcare (E45, Decubal, Lamisil)Content DirectorMarch 2024 - May 2026 (2 years and 2 months)Lead a global content team delivering creative across 16 brands and 60+ markets Shape campaign concepts, messaging and creative direction from brief through execution Own end-to-end content development & delivery across paid, social, UGC, TV, OOH and eCom Align brand, media and creative to deliver effective cross-channel storytelling Lead agencies, production partners and internal creatives to deliver high-quality output Develop scalable content systems and workflows to support multi-market delivery Drive adoption ofAI and automation to increase creative speed and efficiency Oversee localisation to ensure creative relevance across global markets
- TropicHead of Content& CommsOctober 2017 - February 2024 (6 years and 4 months)Own the full content and communications ecosystem across digital, print, social and community channels Lead cross-functional teams of writers, designers and creators to deliver integrated campaigns Shape brand voice, campaign messaging and editorial storytelling across all touchpoints Write and lead content across editorial, social, product education and launch campaigns Develop integrated creative campaigns to support launches, engagement and brand growth Build B2B learning and education content to drive partner engagement and performance
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