Description

👉 Portfolio: helene-gicquel.lovable.app

French Copywriter & Localization Specialist | SaaS, Tech & International Brands**

I help companies grow in French-speaking markets through high-performing content that is both natural and conversion-driven.

With 15+ years of experience, I’ve worked with international brands like Babbel and idealo, shaping French brand voice and delivering content across CRM, paid social, SEO, and web.

My expertise includes:

Conversion-focused copywriting (ads, landing pages, CRM)
Localization & transcreation (EN/DE → FR)
Content marketing for SaaS and tech
Brand voice development & consistency
Editing and improving AI-generated content

I combine linguistic precision with a strong marketing mindset to create content that doesn’t just sound good—it performs.

✔ Native French | Fluent English | Conversational German

✔ Reliable, detail-oriented, and business-focused

Let’s create content that truly resonates with your French audience.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Babbel
Senior Copywriter
DIGITAL AND IT
November 2020 - December 2025 (5 years and 1 month)
Berlin, Germany
Directed the French brand voice across channels, ensuring consistency and driving performance.
Created and localized high-performing content for Paid Social (TikTok, Meta), CRM and SEM campaigns.
Optimized localization workflows, set up QA processes, and managed freelance assignments for scalable projects.
Collaborated with marketing, growth, and other key stakeholders to optimize content against KPIs.
Copywriting Content marketing Social media Proofreading/Editing Agile CRM
idealo internet GmbH
Senior Content Manager
E-COMMERCE
December 2017 - October 2020 (2 years and 10 months)
Berlin, Germany
Developed and implemented style guides and quality standards, leading training sessions and workshops.
Translated and transcreated content from German and English, ensuring accuracy and SEO best practices.
Coordinated with design and product teams to plan and produce landing pages and teasers in WordPress.
Managed in-house editors and freelance contributors, prioritizing workloads and feedback cycles.
SEO Wordpress Writing SEO Proofreading/Editing Copywriting Project Management
idealo internet GmbH
Editorial Team Lead & Copywriter
E-COMMERCE
December 2008 - November 2017 (8 years and 11 months)
Berlin, Germany
Led the editorial team, producing and editing high-quality SEO articles for the French idealo News Magazine.
Oversaw multi-channel content (web, email, social) and coordinated seasonal campaigns.
Prepared performance reports and designed team training sessions to improve workflows and editorial quality.
SEO Wordpress Content marketing Proofreading/Editing Editorial Project Management