Skill set (9)
Helen in a few words
After 11 years of working from the bottom to the top in high-growth e-Commerce companies, I'd say I've seen it all but that is never the case in this industry.
One of the first employees at companies like Missguided, PrettyLittleThing and most recently Nadine Merabi I've built teams, instilled test and learn cultures, re-platformed sites, set up and run profitable paid activity, and boosted conversion rates. I want to get more people there. A real data geek, let me take a look at what you're doing and make suggestions while still respecting the why of your brand. Willing to get stuck in and hands-on and/or provide strategy.
Experience
- NADINE MERABIHead of E-Commerce and SalesFebruary 2020 - Today (4 years and 10 months)Manchester, UKOverseeing the E-commerce site, sales and working on digital marketing strategy
- Christy TowelsHead of E-Commerce and Digital MarketingJune 2017 - February 2020 (2 years and 8 months)Manchester, UKResponsibilities include -
*Creating and implementing the digital and E-commerce strategy for the UK, US and EU sites
*Overseeing the PPC, SEO, affiliate, social and advertising campaigns
*Managing the design work for the website and related collateral
*Managing the UX and redesign projects on the site
*Working on consumer analysis, paying attention to the customers needs, behaviours and buying patterns. - LittleBlackDress.co.ukE-Commerce InnovatorApril 2016 - June 2017 (1 year and 2 months)Manchester, UKResponsibilities & Duties -
*Managing the Product & E-Commerce team
*Driving SEO campaigns
*Reviewing and rebuilding IA
*Managing the onsite merchandising
*Analysing onsite stats, visitor behaviour and site performance.
*Overseeing the UX of this site and driving the personalisation & testing strategy
*Office DJ
Recommendations
Education
- Bachelor of Science in PoliticsThe Nottingham Trent University2010Bachelor's degree, Politics & Sociology