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Henrique Martins Junqueira ReisHM

Henrique Martins Junqueira Reis

Senior Associate

€1,111/day
Dubai, AE
3-7 years

Average response time: 1 hour

About Henrique

Strategy and corporate development professional with 10+ years of experience in strategy consulting, corporate finance, and operational leadership across the Middle East, Africa, and Latin America. Proven track record in leading large-scale transformations, optimizing commercial operations, and developing growth and go-to-market strategies for multinational companies. Expertise spans FMCG, e-commerce, retail, real estate, infrastructure, and energy sectors. Skilled in advising C-level executives, driving business planning, building financial and operating models, and leading cross-functional teams to deliver measurable results
  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Fluent

  • Italian

    Conversational

Can work on-site
Dubai (up to 50km)

Experience

  • STRATEGY& MIDDLE EAST (Part of PwC)
    Senior Associate
    CONSULTING AND AUDITS
    March 2024 - September 2025 (1 year and 6 months)
    Dubai - United Arab Emirates
    • Led a real estate portfolio-strategy refresh for a GCC sovereign fund (USD 300Bn AUM), benchmarking global sovereign wealth and pension funds, analyzing market trends and investment approaches, and identifying priority opportunities for capital deployment
    • Developed the business case for a KSA national EPC champion in the energy and utilities sectors, projected to manage USD 50Bn in projects by 2030; defined the business and operating model, go-to-market strategy, and multi-scenario financial model to drive long-term value creation
    • Revised the business and operating model for a defense R&D authority, including ecosystem benchmarking (private and public sector), capability gap analysis, and roadmap design
    • Assessed Abu Dhabi's Department of Culture and Tourism digital channels and led ideation workshops, serving as SME for the investor-attraction customer journey
    Business model Go-to-Market (GTM) Strategy Portfolio Strategy Corporate Strategy Business Plan Development
  • SHOPEE
    Strategy and Project Manager
    E-COMMERCE
    November 2023 - March 2024 (4 months)
    São Paulo, State of São Paulo, Brazil
    • Led LATAM strategy review for the global CEO, managing a cross-functional team of 3 managers, benchmarking the business model of key players such as Amazon and Mercado Libre, and developing comparable financial models
    • Oversaw LATAM fulfillment team and cross-functional projects across FP&A, operations, and marketing, developing process improvements to enhance operational excellence and deliver higher cross-business efficiency
    Corporate Strategy Business model Project Management
  • BOSTON CONSULTING GROUP
    Consultant
    CONSULTING AND AUDITS
    January 2022 - January 2023 (1 year)
    São Paulo, State of São Paulo, Brazil
    • Defined new value proposition for investor clients of leading retail bank, including client segmentation, product mix optimization, and redesign of the commercial team's incentive model; expected to generate USD 500M in contribution margin by 2028
    • Designed turnaround strategy for major retail chain, improving working capital, operational KPIs and product mix
    • Participated in a market study for a global agricultural machinery group to assess its performance against local players in Brazil and understand next steps to secure and improve market position
    • Assessed the performance of the auto insurance business for a leading retail bank, benchmarking key competitors across dimensions such as customer experience and cost structure to identify performance-improvement levers
    Strategic planning

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Education

  • Bilingual Master of Business Administration (MBA)
    IESE BUSINESS SCHOOL
    2020
    Bilingual Master of Business Administration (MBA)
  • Post-Graduate Diploma in
    FEDERAL UNIVERSITY OF RIO DE JANEIRO (UFRJ)
    2016
    Post-Graduate Diploma in

Skill set

Categories