Hetal Shah, PPC (Google Ads, Bing Ads), SEO, Email Marketing

Location: London, United Kingdom

Remote only: Primarily works remotely

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Agatha Frydrych

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Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Check out Hetal's expertise

I have 14 years of E-commerce Digital Marketing experience in the USA, and UK markets with PPC - Google Ads, Google Shopping ads, Bing Ads, Google Local Ads, SEO, Email marketing, Website Management, and More. I have managed over 500,000 products on eCommerce websites and managed a 1 million USD per Annum budget in Google Ads and Bing Ads and Achieved 5X ROI.

Currently I am managing a 1 Million GBP budget per month for Google Ads, Bing Ads and Adroll.

I have Managed the following few major eCommerce Clients/Projects for the USA and UK Markets. And Managing 1 Million GBP / Month Budget.

DunsterHouse.co.uk - Home and Garden Industry

Liftkits4less.com - Autopart Industry

Rockabillia com - Fashion Industry

4seating.com - Furniture/Entertainment Industry

Bannerbuzz.com - Printing Industry

Canvaschamp.com - Printing Industry

Lilyanncabinets.com - Kitchen Cabinetry Industry

Bestofsigns.com - Printing Industry

Activecarestore.co.uk - Fashion and Beauty Industry

PixiesGardens.com - Home and Garden Industry

My First skill is PPC (Google Ads, Bing Ads, Adroll, FB Ads, Linkedin Ads)

The second Skill is - SEO

The third skill is - Email Marketing - Mailchimp, Bronto, Responsys.

Tools I have used, SEMRush, Spyfu, Google Analytics, Google Search Console, Google Keyword Planner, Google Trend, Moz, Sprout Social, Bronto, Mailchimp, Responsys, Marin Software, Agile System JIRA - Task Management System, Magento, Shopify, WordPress, WooCommerce, Canva, Adthena, Force24, Adroll, ResponseTap, Lunio

Commerce Pundit Technologies Pvt. Ltd

Sr. Digital Marketing Executive

RETAIL (LARGE RETAILERS)

January 2012 - August 2022 (10 years and 7 months)

Ahmedabad, India

 Discuss with clients and acquire the understanding of the products and promotional

requirements.

 Improved end-to-end customer journey by identifying critical conversion and drop-off points,

adapting onboarding process accordingly.

 Prepare, plan, and execute digital marketing strategy and assure it is executed on time.

 Constantly in touch with clients for sharing them with future business, or sharing them

updates, progress, the timeline for the execution of a project.

 Keep pace with SEO, PPC, Social Media, Internet market trends & inbound marketing

updates to implement in the marketing strategy.

 In-depth market research and provide insights to the team on different marketing channels

like SEM, SEO, Social media, and Email Marketing.

 Keep a close watch on the budget and audit Paid Media channels to drive business growth.

 Plan, implement, and optimize the paid search campaign (Conversion Rates, CTR and CPC);

manage budget, improve quality score, create Ad-copy and related activities. Handle end to

end process for the same and responsible to drive sales & leads.

 Responsible for implementing the PPC campaign for existing clients to uplift their marketing

goal and branding.

 Ensure the campaigns adhere to strict goals in terms of ROI and Cost per Acquisition.

 Experience in marketing campaign bidding and remarket the campaign; have strong

knowledge in Google Ads, Google analytics, Google Search Console, and Google tag

manager.

 Conduct keyword research in coordination with client business objectives to highlight the

existing content.

 Assist to implement search engine programs like XML sitemaps, shopping feeds, and

webmaster tools.

 Evaluate web analytics dashboard to set the right SEO strategies for future projects. Observe

ranking reports and other data sources and make for better understanding which helps in

preparing future strategies.

 Regularly monitor Google on-page optimization and conduct site audits.

 Involve in market research, competitor research, and backlink analysis to determine the best

SEO strategies for different products.

 Ensure to use SEO tools such as MOZ, Spyfu, SEMRush, Google search console, Google

Analytics, Hotjar and Advance email marketing with Mail Chimp, Klaviyo and Bronto.

 Responsible for Effective end to end campaign management across SEO and PPC.

 Grew online social media presence with comprehensive content plan and online contest

strategy.

 Built strong relationship with clients through comprehensive campaign reporting meetings.

 Collaborated with cross-functional teams such as design and web developers for website

improvements and CRO (Conversion Rate Optimization).

Google Analytics Google AdWords Google Tag Manager Google Shopping Bing Ads SEO Moz Email marketing

Milestone Internet Marketing Pvt. Ltd.

Senior SEO Expert and PPC Executive

DIGITAL & IT

April 2008 - January 2012 (3 years and 10 months)

Ahmedabad, India

 Studied and analyzed the service product features for planning their promotional and

marketing requirements for the company.

 Enacted SEO ideas and strategies to improve website performance and online revenue for

more than 500+ hospitality clients.

 Monitored the market and studied the latest marketing trends to identify potential areas of

investment and updated the same to the team who would later plan their work accordingly.

 Handled budgets; managed campaign costs and researched for further business growth.

 Coordinated w/ colleagues to devise an advertising campaign to meet the company's budget.

 Responsible for end-to-end ownership to manage PPC campaigns for nearly 100+ clients.

 Conducted a bidding strategy for hotel websites to elevate hotel reservations/ bookings etc.

 Reported directly to Director of Digital Marketing and Senior VP of Operations &

Technology for preparing sales reports and defining new strategies for growth betterment.

 Established project milestones and ensured all team members were well-prepared to meet

deadlines.

 Maintained excellent knowledge of emerging technologies and trends to meet client demand.

Google AdWords Google Analytics Google Search Console SEO SEO audit SEO Moz Bing Ads

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