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Hiroko BouzasHB

Hiroko Bouzas

Senior Product | UX, UI Designer | AI Designer

€450/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Hiroko

I’ve always believed that great design can change lives. Whether small or big, I strive to make 🤖technology feel more ❤️human.

Over the past 15 years, I've worked on various projects. Complex dashboard for data visualization, native apps for Professional and end users, SaaS, scalable design system for cross-platform, AI-driven products using computer vision, and LLMs.
Every product has a unique goal and constraints, and I always passionated to tackle new challenges and delivering solutions that truly help people!

🎯Key Achievement
  • 🏆 Won the CES innovation award in 2023, 2024 for AI-driven health tech products
  • Launched an AI-driven consultation assistant tool for veterinarians, +200 clinics have subscribed to and use it daily
  • Designed a code-based design system with advanced theming. Standardized critical user flows (onboarding, device pairing, and personalization), reducing product setup time from 2 months to a single 2-week sprint.

🧑‍🎨What I do
Product Discovery
  • Conduct a user interview and user testing
  • Refine the product strategy and design direction, product scope
Product Design
  • UX/UI design for a responsive web, native app, TV, and IoT devices
  • Scalable Design system, theming, design optimization
  • Wireframing, prototyping
  • Ready-to-dev Hi-fi design
Other Skills
  • Video direction and editing
  • Illustration for marketing materials
  • Logo design, branding
  • Graphic design
  • Package design
Open to work!
📍Barcelona, Open to EU, US remote
💬 Language: Japanese (Native), English (Fluent), French (Conversational)
🕸️ Portfolio: 📧 Contact:
  • Japanese

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Baracoda Daily Healthtech
    Lead Product Designer
    HEALTH AND WELLNESS
    May 2021 - Today (5 years and 1 month)
    Paris, France
    • AI Product Strategy: Led end-to-end UX for award-winning AI health and wellness solutions (BHeart & BMind), securing two consecutive CES Innovation Awards (2023 & 2024).
    • Design Ops & Systems: Engineered a code-synced design system with advanced theming. Standardized critical user flows (onboarding, device pairing, and personalization), reducing end-to-end setup time for iOS/Android from 2 months to a single 2-week sprint.
    • Strategic Product Alignment: Accelerated the MVP launch of an AI veterinary tool for a global pharmaceutical client, reducing the delivery timeline from 12 months to 6 months. Through US-based user interviews and field observations, identified core user needs to narrow the product scope, ensuring a faster, high-impact market entry.
    • Human-Centered AI Integration: Launched an AI consultation platform for the UAE market used by 200+ clinics daily. Conducted in-clinic shadowing to integrate Speech-to-Text and LLM assistants into zero-touchpoint workflows, specifically designing for AI credibility and trust.
    User Experience Design AI-driven UX SAAS Design System Design Strategy
  • U-NEXT
    Product Design Team Manager
    ENTERTAINMENT AND LEISURE
    September 2016 - March 2021 (4 years and 6 months)
    Tokyo, Japan
    • Multi-Platform Leadership: Managed the design team for Japan's leading VOD platform, ensuring a cohesive UX ecosystem across Web, iOS/Android, Smart TVs, and Game Consoles. Mentored junior designers and established high-standard creative direction.
    • Rebranding & System Architecture: Orchestrated a large-scale corporate rebranding initiative, translating new brand values into a modernized design system and collaborating closely with engineering teams to ensure seamless implementation across all live products.
    • Search UX Optimization: Redesigned the cross-platform search experience using dynamic high-fidelity prototyping and usability testing; successfully reduced monthly user complaints regarding search functionality by over 75%.
    Design Strategy User Experience Design Team management cross-platform design SAAS

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Education

  • Bachelor of Arts and visual communication design
    Musashino Art University
    Bachelor of Arts

Skill set

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