About Hiroko
- 🏆 Won the CES innovation award in 2023, 2024 for AI-driven health tech products
- Launched an AI-driven consultation assistant tool for veterinarians, +200 clinics have subscribed to and use it daily
- Designed a code-based design system with advanced theming. Standardized critical user flows (onboarding, device pairing, and personalization), reducing product setup time from 2 months to a single 2-week sprint.
- Conduct a user interview and user testing
- Refine the product strategy and design direction, product scope
- UX/UI design for a responsive web, native app, TV, and IoT devices
- Scalable Design system, theming, design optimization
- Wireframing, prototyping
- Ready-to-dev Hi-fi design
- Video direction and editing
- Illustration for marketing materials
- Logo design, branding
- Graphic design
- Package design
Japanese
Native or bilingual
English
Fluent
French
Conversational
Experience
- Baracoda Daily HealthtechLead Product DesignerHEALTH AND WELLNESSMay 2021 - Today (5 years and 1 month)Paris, France
- AI Product Strategy: Led end-to-end UX for award-winning AI health and wellness solutions (BHeart & BMind), securing two consecutive CES Innovation Awards (2023 & 2024).
- Design Ops & Systems: Engineered a code-synced design system with advanced theming. Standardized critical user flows (onboarding, device pairing, and personalization), reducing end-to-end setup time for iOS/Android from 2 months to a single 2-week sprint.
- Strategic Product Alignment: Accelerated the MVP launch of an AI veterinary tool for a global pharmaceutical client, reducing the delivery timeline from 12 months to 6 months. Through US-based user interviews and field observations, identified core user needs to narrow the product scope, ensuring a faster, high-impact market entry.
- Human-Centered AI Integration: Launched an AI consultation platform for the UAE market used by 200+ clinics daily. Conducted in-clinic shadowing to integrate Speech-to-Text and LLM assistants into zero-touchpoint workflows, specifically designing for AI credibility and trust.
- U-NEXTProduct Design Team ManagerENTERTAINMENT AND LEISURESeptember 2016 - March 2021 (4 years and 6 months)Tokyo, Japan
- Multi-Platform Leadership: Managed the design team for Japan's leading VOD platform, ensuring a cohesive UX ecosystem across Web, iOS/Android, Smart TVs, and Game Consoles. Mentored junior designers and established high-standard creative direction.
- Rebranding & System Architecture: Orchestrated a large-scale corporate rebranding initiative, translating new brand values into a modernized design system and collaborating closely with engineering teams to ensure seamless implementation across all live products.
- Search UX Optimization: Redesigned the cross-platform search experience using dynamic high-fidelity prototyping and usability testing; successfully reduced monthly user complaints regarding search functionality by over 75%.
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Education
- Bachelor of Arts and visual communication designMusashino Art UniversityBachelor of Arts