Howard Wakefield

With a focus on brands and visual identity, I blend strategy and creativity to create an impact that resonates and drives success. I shape brand narratives and create distinct visual identities that leave a lasting impression, crafting holistic brand experiences that captivate audiences to deliver tangible results.

Key Skills:

• Brand Strategy & Development

• Visual Identity Design

• Creative Leadership

• Design Thinking

• Cross-Functional Collaboration

• User-Centric Design

• Art Direction

• Team Building & Mentoring

Branding achievements:

EMI Group Global Consistency: Redesigned visual identity to clarify company structure, contributing to EMI's sale to Warner Music.

Givenchy Modernisation: Crafted a timeless visual identity propelling Givenchy into the contemporary era.

Kvadrat Top 5 Design Agency Status: Spearheaded a 360 branding initiative, modernising its branding to confirm its place among Europe's top 5 design agencies.

Louis Poulsen Brand Positioning: Transformed Louis Poulsen into understanding that they are a national treasure through a cohesive brand review, blending design heritage and technological innovation.

Kilgour Distinctive Identity: Captured the essence of Anglo-Italian creative director Carlo Brandelli's ethos in the Kilgour visual identity. The design reflects a luxurious simplicity with contemporary clarity, setting the stage for a new chapter in Kilgour's brand journey.

Collaboration & Teamwork:

I believe in the power of collaboration. As a leader, I cultivate dynamic and inclusive creative environments where diverse perspectives merge to create visually appealing and strategically sound solutions.