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Howard WakefieldHW

Howard Wakefield

graphic design

€405/day
Mid Suffolk District, GB
8-15 years

Average response time: 1 hour

About Howard

With a focus on brands and visual identity, I blend strategy and creativity to create an impact that resonates and drives success. I shape brand narratives and create distinct visual identities that leave a lasting impression, crafting holistic brand experiences that captivate audiences to deliver tangible results.

Key Skills:
• Brand Strategy & Development
• Visual Identity Design
• Creative Leadership
• Design Thinking
• Cross-Functional Collaboration
• User-Centric Design
• Art Direction
• Team Building & Mentoring

Branding achievements:
EMI Group Global Consistency: Redesigned visual identity to clarify company structure, contributing to EMI's sale to Warner Music.

Givenchy Modernisation: Crafted a timeless visual identity propelling Givenchy into the contemporary era.

Kvadrat Top 5 Design Agency Status: Spearheaded a 360 branding initiative, modernising its branding to confirm its place among Europe's top 5 design agencies.

Louis Poulsen Brand Positioning: Transformed Louis Poulsen into understanding that they are a national treasure through a cohesive brand review, blending design heritage and technological innovation.

Kilgour Distinctive Identity: Captured the essence of Anglo-Italian creative director Carlo Brandelli's ethos in the Kilgour visual identity. The design reflects a luxurious simplicity with contemporary clarity, setting the stage for a new chapter in Kilgour's brand journey.

Collaboration & Teamwork:
I believe in the power of collaboration. As a leader, I cultivate dynamic and inclusive creative environments where diverse perspectives merge to create visually appealing and strategically sound solutions.

  • English

    Native or bilingual

Can work on-site
Mid Suffolk District (up to 50km), London (up to 10km)

Experience

  • Colour and Form Ltd
    Creative Director & Designer
    ARTS AND CRAFTS
    December 2016 - Today (9 years and 6 months)
    United Kingdom
    Hands-on, with a proven track record of imaginative and creative solutions
    A strategic thinker and an excellent communicator with exceptional art direction skills across print, screen, web, and social media.
    Conceptualise and develop design solutions while effectively managing multiple projects.
    Cultivate strong client relationships with a friendly and approachable demeanour.
    Highly organised, with a keen eye for detail.

    – Develop unique campaign concepts with strategists and copywriters as part of a creative team
    – Foster strong client communication, satisfaction and loyalty
    – Recruit, train, supervise, motivate, and mentor small teams while nurturing and
    maximising new talent.
    – In-depth experience successfully developing brand identities, campaigns, and brand guidelines
    – Provide art direction for photography and film
    – Deliver precise layout and typography
    – Manage print production and website design
    – Vast experience in effectively handling multiple work and client streams with strict deadlines
    – Collaborate with freelance graphic designers, illustrators, web designers, filmmakers,
    and photographers
    – Thrive under pressure and create imagery as necessary
  • Parris Wakefield Additions
    Designer
    September 2012 - December 2016 (4 years and 3 months)
    England, UK
  • White Cloud
    Kreativ direktør
    ARTS AND CRAFTS
    August 2015 - Today (10 years and 10 months)
    Copenhagen, Denmark
    Producing all the agency’s designs from branding to reports and social media. Provide strategic thinking, art direction for photo shoots, illustration, and film. Set the design direction and vision for all projects, such as visual identities ensuring alignment with the client's objectives and brand guidelines.

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Education

  • Graphic Design
    Lincoln College of Art & Design
    1989
    Graphic Design

Skill set

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