Description

Who I am :

Bring people around with endless hope and imagination to solve their problem, I am “Doraemon” !

What I can provide:

Manage both creative and business, well balance company and client, and comprehensive understand of cultural

difference and life knowledge.

What I can do:

small details in life.

1. Good at observation with sharp and insightful viewpoint. To develop creative concept from a new angle even

2. Comprehensive thinking consolidated with integrated information to generate new idea

3. Persuasive presentation skills powerful and provocative like a politician speech

4. Smooth and efficient management skills with high degree EQ. Establish long term partnership with clients.

5. Execution is Details. Attitude makes things right.

What character I have:

sense of humor, hard working, genuine, pure mind.

I am fluent in both Mandarin / Taiwanese and conversant in English. I have been working in Taipei for the past 8

years and Beijing / Shanghai / Fuzhou / Qingdao for the past 20 years and learnt through my work the strategies,

needs and requirements of major corporations in the region.

I consider myself hard-working and able to perform well under pressure. I am also a good communicator and a

team-player.

My responsibilities have included serving market-leading brands ranging from fast moving consumer goods to

tobacco products, car manufacturers, food products, health care products and IT products.These great

opportunities have given me the essential advertising skills and insights into the consumers through a varied

range of work in print, TV, POP, DM and events.

Phone no.:

Email:

Languages

Chinese
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Taipei (up to 50km)

Dentsu
Creative Director
FILM AND AV
October 2019 - Today (6 years and 8 months)
Wuhan, China
Responsible for the creative department
Manage the advertising strategy and creative concept development of Wuhan Dongfeng Hond brand/Xingyu Automobile/XNV/ENS1 electric vehicles, including establishing brand and new product creative strategies for print media,
TV commercials, Internet, launch, shooting and execution; flagship product launch strategy, innovative launch market videos, viral video creative production, etc., as well as new model launch pitches.
MC Saatchi
Creative Director
FILM AND AV
March 2019 - July 2019 (4 months)
Shanghai, China
Job Responsibilities:
Manage BYD's pure electric brand "e series" brand advertising strategy and creative concept development, including establishing brand and new product creative strategy print media, TV commercials, Internet,
launch, shooting and execution; flagship product launch strategy, product innovation market video, viral video creative production, etc.
Projects and Achievements:
In early 2019, BYD's pure electric brand "e series" was successfully promoted to the market at the Shanghai Auto Show in two months, and the "e series" brand and new car launch annual advertising strategy were established. Leading the domestic pure electric A0-class car market, the campaign advertisement with the theme of "Yes and Beautiful Call" was launched.
New Handsome
Creative Director
FILM AND AV
April 2013 - March 2016 (2 years and 11 months)
Shanghai, China
Manage the two major brands of Mitsubishi Motors and Southeast Motors and all retail terminal marketing print media, TV commercials, Internet, exhibition activities, listing, showroom design, shooting and execution, and be fully responsible for the overall operation and management of the company's creative department. Projects and achievements: 2013 "V5 V6 Turbo" new car launch annual advertising strategy, leading the domestic A-class car market, launching the "Dare to Act, Feel Turbo" themed Campanign advertising, which is the first "tailor-made" marketing creative strategy in the Chinese market, combining the deep insight of the target group and strategy of A-class cars through retail terminal 4S store marketing and Internet platform, creating a new digital marketing strategy with a 360-degree integrated marketing model of points, lines and surfaces, achieving differentiated marketing from competitors and achieving the maximum return on investment.