Description

Welcome to BLOOM, where words flourish and brands thrive—I'm Imogen, your friendly Freelance Copywriter & Brand Specialist. I have over four years of experience creating content for a variety of industries, from automotive to education and lifestyle, covering B2B, B2C and B2B2C marketing.

View my portfolio here:

From writing link building articles to rolling out engaging email campaigns, making corporate annual reports interesting (impressive, I know!) and managing social media accounts, I cover a wide range of projects whether big, small or somewhere in-between.

I have a knack for bringing out the warm, human side of every brand I work with—along with all the ways said brand can make their target audience’s life SO much better—and using this superpower to build trust with prospects, turn them into satisfied customers and then keep those customers coming back for more and more and more... Because that's what it all comes down to, right?

My Services:

‍Why Choose Me:

• Experience & expertise: Over 4 years in the industry working with a range of target audiences and businesses.

• Quality: High standards for content quality and user experience.

• Communication: Clear and prompt communication to ensure project success.

• Commitment: Dedicated to meeting deadlines and client satisfaction.

Need some awesome content for those all important conversions or a super organised admin extraordinaire? Drop me a line and let’s get things moving!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BLOOM Copywriting
Freelance Copywriter & Brand Specialist
September 2024 - Today (1 year and 9 months)
• Create impactful, sales-generating content for a range of clients—from articles to product descriptions, print ads, social media posts and more.
• Manage website builds in WordPress and Shopify, and also oversee the day-to-day running of clients' CMS.
• Offer brand support to start-up companies looking to build a unique market presence right through to long-established businesses in need of a brand refresh to improve conversion rates.
• Deliver SEO best practice: write impactful meta descriptions, optimise internal links and carry out keyword research for website pages.
Zenith Vehicles
Content Specialist
AUTOMOBILE
June 2022 - August 2024 (2 years and 2 months)
• Produced engaging B2B and B2C written content, ultimately driving customer engagement and sales.
• Primary content included: website pages, articles, customer communications (increased open rates from 14% average to 60% average), internal communications, print ads, LinkedIn paid ad copy, social media video scripts and customer policies.
• Conducted thorough product and market research for upcoming product launches/ new web content; analysed competitor insights to ensure we created the best user experience in the market and performed user tests to gather feedback.
• Identified gaps in the customer journey and built out communications to ensure we delivered a well-informed, personal customer experience throughout the whole customer life cycle.
• Planned, managed and executed various marketing campaigns, collaborating with creatives from across the marketing team. Campaign highlight: The Green Car Cross Code, an EV road safety campaign for children, won the PR Award at The 2023 Drum Awards (the campaign received national media coverage, including in The Independent and The Mirror).
Combined Academic Publishers
Publishing, Sales and Marketing Intern
September 2021 - April 2022 (7 months)
• Created highly relevant social posts to market key publications.
• Designed book flyers, web banners and social media graphics with Affinity software.
• Undertook data mining for the latest publications and created sales email campaigns.