Description

I'm a full-stack marketer with 9+ years of experience helping B2B and B2C brands grow smarter and faster. With a background that bridges strategic leadership and hands-on execution, I specialize in building scalable growth systems, from zero to traction, and traction to scale.

Over the past decade, I’ve:

Founded two businesses

Mentored early-stage founders through their first go-to-market moves

Sold my own digital agency after four years of growth

Led strategy for a US-based DTC advertising firm

Managed and hired high-performing marketing teams

Helped over 50 companies with their marketing growth

My Expertise:

Marketing & Growth Strategy: From customer research to GTM plans to growth loops and retention.

Startup Validation: Helping founders test and iterate ideas before they scale.

SaaS & PLG: Positioning, user onboarding, and full-funnel growth for product-led businesses.

Ecommerce growth: through hands-on tactical tips and paid media strategies

Lead Gen & Sales: Building predictable pipelines for DTC, B2C and B2B, across Google, Meta, and email.

Customer Journeys: Mapping and optimizing funnels to increase activation, LTV, and conversion.

Branding & Online Presence: Crafting identities and messaging that resonate, convert, and scale.

Performance & Lifecycle Marketing: Paid ads, email automation, CRO, and analytics across the full stack.

Leadership & Mentorship:

As a team leader and mentor, I’ve built and scaled marketing teams from scratch. I help others navigate ambiguity, find focus, and ship faster. I thrive in startup environments and love coaching early marketers, founders, and operators as they grow into leadership.

If you’re looking for someone who can zoom out to strategy and zoom in to execution, while bringing energy, clarity, and a growth mindset to every conversation, I’d love to connect.

Languages

Italian
Native or bilingual
German
Conversational
English
Native or bilingual
Spanish
Fluent
French
Basic
Romanian
Basic

Workplace preferences

Remote only

Primarily works remotely

Freelance
Marketing Consultant & Fractional CMO
June 2023 - Today (3 years)
I consult and help B2B and B2C businesses with their strategy and hands-on tactics to help them reach their growth goals. With hands-on marketing, strong focus on direct lead gen or customer acquisition, through advertising and email marketing. With consulting, focus on branding, strategy, customer understanding and ICP definition, customer journey, automations (email or prompts) and everything concerning the customer journey and its improvements.
Customer Journey Email marketing Marketing Automation Branding Customer Segmentation and Analysis
Zefyron
Marketing Consultant
TECH
May 2024 - October 2025 (1 year and 5 months)
Germany
• - digital marketing strategy consultant
• - hands-on user acquisition through advertising and email marketing
• - user flow optimization
• - PLS marketing implementation
• - email flows and user guides automations
Email marketing Marketing Automation Lead generation Advertising Pay Per Click Advertising
Area 6 Marketing
Growth Specialist
E-COMMERCE
July 2024 - January 2025 (6 months)
• - DTC Marketing strategy
• - Clients account management
• - Team strategy and coordination
• - Ads strategy
• - Reporting
Digital Marketing Email marketing Customer Journey Go-to-Market (GTM) Strategy Pay Per Click Advertising