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Irene GambinoIG

Irene Gambino

Marketing & Communication Strategist | Brand Posit

€400/day
Bergamo, IT
15+ years

Average response time: 1 hour

About Irene

Marketing & Communication Executive with over 20 years of experience in structured companies and industrial groups. I help businesses strengthen their brand, increase visibility and engagement, and accelerate growth through integrated marketing strategies and digital transformation. My expertise spans brand strategy, corporate and product communication, multichannel marketing, and the development of both offline and digital presence.

I have led rebranding projects, cross-media campaigns, and the creation of strategic marketing plans that deliver measurable results, including increased website traffic, lead generation, and business growth. My approach combines strategic vision with operational execution, ensuring that marketing activities directly support commercial objectives.

I am used to working with C-level executives and stakeholders, aligning marketing initiatives with overall business goals. I bring leadership, creativity, and a results-oriented mindset to every project, with the ability to manage teams and complex initiatives in competitive environments.

I am fluent in English and have strong digital and IT skills, allowing me to leverage technology and data to optimize marketing performance. I thrive in challenging environments and enjoy turning complex business challenges into actionable marketing strategies that deliver tangible outcomes.

I am ready to support companies looking to enhance their brand, streamline marketing processes, and achieve measurable growth in both traditional and digital channels. Whether it’s through auditing current marketing efforts, defining new strategies, or executing high-impact campaigns, I provide senior-level expertise and a hands-on approach to ensure results.
  • Italian

    Native or bilingual

  • English

    Conversational

  • Spanish

    Basic

Can work on-site
Bergamo (up to 50km)

Experience

  • FECS Partecipazioni S.p.A. (Holding industriale)
    Group Marketing Communication Manager
    July 2023 - Today (2 years and 11 months)
    - Guida e coordinamento del rebranding diGruppo ed aziende controllate, definendo brand identity e posizionamento strategico.

    - Sviluppo e gestione della presenza digitale: nuovisitiweb, strategia social, contenutieditoriali(+40% engagement in 6 mesi).
    - Ideazione e gestione dieventicorporate e commercialiad alto impatto istituzionale.
    - Creazione materiali istituzionalie commerciali(bilancio sostenibilità, ADV, brochure, corporate presentation).
    - Definizione distrategie di marketing integrate (online e offline).
  • BEFED Franchising S.r.l. (Food)
    Marketing Communications Manager
    January 2022 - June 2023 (1 year and 5 months)
    - Definizione e lancio campagne multicanale perincrementare visibilità e sviluppo delfranchising (+30% brand awareness in un anno).
    - Supporto marketing ad oltre 30 affiliatisulterritorio nazionale, con iniziative locali perincrementare il traffico e fidelizzare i clienti.
    - Governance della brand identity e deimaterialipromozionalisuidiversilocali.
  • VORTE S.p. A. (Metalmeccanico)
    Senior Marketing Communications Specialist
    March 2010 - January 2022 (11 years and 10 months)
    - Gestione brand identity internazionale e progetti di comunicazione corporate.
    - Relazioni con stampa e media di settore.
    - Lancio di prodotti con strategie offline e digital.
    - Organizzazione eventi istituzionali e commerciali in Italia e all'estero.

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Education

  • Social Media Manager
    Luca La Mesa Academy
    2023
    Social Media Training
  • Master in Social Media Marketing
    Ninja Academy
    2015
    Master in Social Media Marketing

Skill set

Categories