Skill set
Additional skills (3)
Irina in a few words
Experienced Product Leader with a core focus on growth within the tech space who has worked in all startup stages, from startup to grownup, from ideation to hyper growth. Specialized in conceptualizing Business Models, launching MVPs to find product market fit and pivoting quickly if necessary.
A strong track record executing ambitious objectives in international markets while leading cross-functional teams and building lasting relationships.
Leadership • Strategy • Entrepreneurship • Venture Architecture • Product Management • Process Design & Optimisation
Experience
- SIMPICo-Founder & Managing DirectorFebruary 2022 - Today (3 years)Berlin, GermanySIMPI has set out to revolutionize the customer post sale experience. It is enabling brands to solidify emotional connections with their customers by leveraging the power of HOW TOs. Brands are empowered to easily create step by step manuals, HOW TOs and tips & tricks using the SIMPI app. Seamlessly set up feedback loops, up sell possibilities as well as tailored recommendations. All while owning your data and content. Get rid of paper based manuals. Close the customer experience gap and provide your consumers with the guidance they need once the sale has been made.
- Impact Hub MálagaFellowship – The Break EUSeptember 2022 - Today (2 years and 5 months)Málaga, SpainThe Break is a EU funded 3 months program focusing on building up Entrepreneurship & Innovation within the European Union.
- sennderHead of ProductJune 2019 - January 2022 (2 years and 7 months)Berlin, GermanyResponsibilities- Leading the Carrier & Drivers Business Area- Building and growing sennder's carrier platform including a marketplace, TMS, and order management system targeting SME carriers to manage their business end to end.- Building and growing sennder's Driver App focused on real time tracking and order fulfillment capabilities- Setting the vision and strategy for the Business Area- Building, growing, and mentoring a cross functional team of Product Managers, UX/UI Designers, Product Analytics, Product Marketing & Product Growth Managers- Close collaboration with key stakeholders from all local markets and M&As
Recommendations
Education
- Accalerated Management Program, Strategy & Company evaluationYALE SCHOOL OF MANAGEMENT2022Accalerated Management Program, Strategy & Company evaluation
- Master's degree, Journalism and CommunicationUniversity of Vienna2016Master's degree, Journalism and Communication
- Bachelor's degree, Journalism and Communication ScienceUniversity of Vienna2012Bachelor's degree, Journalism and Communication Science
- Business AdministrationNorthwestern Michigan College2005Business Administration