Description

Professionnal marketer with strong strategic, analytical and storytelling approach. 18 years of extensive international experience across Ukraine, France, USA and China in both operational marketing and new product development. I`m a big believer in synergy of marketing and sales teams, striving for close collaboration for common success. I`m passionate, driven, goal-oriented and problem-solver. I am also a founder and CEO of Spilka, Paris-based collective sharing Ukrainian narratives through art.

Industry field of expertise

Languages

Ukrainian
Native or bilingual
French
Fluent
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

L`Oréal Global Marketing
Assisant Vice President USA and China, Keràstase
FASHION AND COSMETICS
June 2022 - April 2025 (2 years and 10 months)
Paris, France
Full strategic ownership of luxury portfolio (Yves Saint Laurent, Prada,Armani, Valentino, Lancôme, Kiehl’s)
Defining portfolio strategy to drive profitability and market share in acomplex, high‑pressure market environment.
Leading 360° launch and activation strategies, including media,advocacy and retail execution.
Managing marketing budgets and performance tracking.
Leading and developing a team of 8
Close collaboration with sales,retail design, consumer engagement and field teams.
Communication 360° Go-to-Market (GTM) Strategy
L`Oréal Global Marketing
Garnier USA Category Leader
FASHION AND COSMETICS
January 2020 - June 2022 (2 years and 5 months)
Paris, France
In-depth analysis of US market and market trends, development and execu tion of innovation plan for Garnier
Fructis on US market. Responsible for concept, formula, packaging development. Briefing media production
campaigns, helping to provide strong claims and managing market studies. Managing a team of 2.
L`Oréal Global Marketing
Garnier Global Project Manager Fructis HairFood
FASHION AND COSMETICS
May 2019 - January 2020 (8 months)
Paris, France
Analysis of global haircare market. Responsible for concept, formula, packaging and media campaign production for global innovation for Fructis Hair Food.

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Masters Diploma in International Business
Taurida National Vernadsky University
2007
Masters Diploma in International Business

Iryna Katyuk

Marketing Consultant

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