About Isabella
- Planning and building multi-channel ad campaigns to achieve strategic goals
- Developing brand voice guidelines, taglines, and AI guidelines
- Writing blogs, web copy, social media copy, product descriptions, etc.
- Creating copy for print assets such as brochures, posters, and postcards
English
Native or bilingual
French
Conversational
Experience
- BIMM UniversityContent LeadMarch 2024 - Today (2 years and 3 months)Brighton, United KingdomI am responsible for overseeing written content across all faculties, ensuring consistency, accuracy, and quality. I lead the Copy Team, which includes managing a copywriter’s workload and supporting their wellbeing. Recent projects include streamlining our processes using the project management tool Asana and creating an interactive style guide (using Canva) to reflect changes in our branding.
- BIMM UniversityCopywriterJanuary 2024 - March 2025 (1 year and 2 months)Brighton, United KingdomI collaborated with designers and videographers to produce print and digital content, including blogs, news articles, flyers, event programmes, and banners. I regularly managed high-impact projects, such as prospectuses and social media campaigns, working directly with stakeholders across the organisation. During this time, I refined my SEO skills and developed proficiency in Adobe InDesign.
- Stay OneJunior CopywriterOctober 2023 - January 2024 (3 months)London, United KingdomI wrote compelling copy for StayOne’s luxury rental homes, adhering to SEO best practices and using a style guide to ensure tonal and stylistic consistency. For each listing, I constructed a 2000-character description and input data into the CRM, which required an exceptional eye for detail.
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Education
- MPhil in Children's LiteratureUniversity of Cambridge2022
- BA (Hons) in EnglishUniversity of Cambridge2022