About Ismail
Enterprise sales and business development leader with experience driving AI, cybersecurity, and tech solutions across EMEA. Skilled in pipeline generation, partner engagement, and closing strategic deals. Experienced with American markets and business norms, as with EMEA (including extensive experience in Saudi, UAE, and other GCC markets), and APAC (specifically, Indonesia and Malaysia). Passionate about helping startups scale globally through high-impact sales, partnerships, and market expansion initiatives.
French
Basic
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- GMATBUDDY (EdTech SaaS – Co-founder)Co-founder & GTM Architect |May 2016 - Today (10 years and 1 month)Barcelona, Spain•Co-founded and scaled a profitable SaaS business serving global MBA candidates.•Built a low-touch PLG engine focused on SEO-driven acquisition and automated onboarding.•Optimized the Time-to-Value, and drove 200% revenue growth through marketing automation, SEO, and sales funnel design.•Improved gross margins by focusing on rapid publishing via AI editing tools and push channel.•Organized workshops and webinars to business schools and professional networks to boost online presence and feed sales pipeline.
- Independent Consulting (Strategy & GTM)Strategy & GTM Consultant | SaaS Growth & PartnershipsAugust 2024 - Today (1 year and 10 months)Indonesia•Guided SaaS vendors on market entry strategies that identify Product Qualified Leads for sales teams, in EMEA and APAC, including positioning around digital transformation in telco, ERP, and Human Capital Management solutions.•Supported executive teams in sales hiring, enablement, and performance management, embedding SaaS KPIs (churn, MRR, etc.) and co-sell strategies into execution (gated vs free features, etc.)
- ORACLE SYSTEMS (Cloud, Infrastructure & Digital TransformaJon)Sr Regional Director | Enterprise Cloud TransformaKon & Strategic Alliances (EMEA)November 2019 - April 2022 (2 years and 5 months)Dubai - United Arab Emirates•Delivered a €15M cloud-native transformation with a Tier-1 operator via Tech Mahindra, enabling 5G rollout and NFV adoption while navigating complex compliance and engineering requirements.•Designed and executed EMEA GTM strategies that generated and additional $8M+ in net new revenue (ERP Transformation with Oracle Cloud Apps as the backbone for finance modernization) via several GSI engagements, balancing direct enterprise sales with strategic partner acceleration.•Orchestrated multi-country, cross-functional teams (engineering, compliance, delivery) to shorten time-to-value for enterprise deployments.•Recruited, coached, and managed account teams, driving SaaS adoption with a focus on measurable KPIs and client outcomes.
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Education
- Master of Applied ScienceUniversity of ORawaMaster of Applied Science
- Bachelor of ScienceUniversity of Texas atBachelor of Science